Certification journey for Adobe Campaign Classic Business Practitioner Professional

Intended audience:

• Business consultant
• Business analyst
• Interaction manager
• Campaign manager
• Database marketer
• Business practitioner
• CRM project manager

Exam details:

• Level: Professional (0-12 months’ experience)
• Passing Score: 32/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access)
• Available languages: English
• Cost: $125 (global) / $95 (India)
• Exam ID: AD0-E329

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Build a Campaign (29%)

• Recognize the different Digital Marketing concepts and objectives
• Identify and define key tool features and structure, in relation to the interface
• Determine the appropriate delivery template with subdomain to use given Business Requirements
• Identify the appropriate delivery preparation or personalization requirements given Business Requirements
• Determine the correct target audience among profiles and analyze the results of the expected outcomes
• Recommend and apply the correct campaign approval settings
• Determine scheduling based on campaign requirements
• Recognize where to locate delivery results or output
• Differentiate between different error and warning types (delivery, campaign, and workflow level)

Section 2: Workflow management and platform capabilities (16%)

• Given a scenario, determine which workflow activities should be selected
• Differentiate between campaign and technical workflows
• Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
• Identify the new capabilities and features of Campaign V8 compared to previous versions

Section 3: Data operations (20%)

• Determine how to modify columns within a view in order to test data/output
• Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
• Determine appropriate method to reconcile data, generate a complement, deduplicate, and import data
• Given a scenario, identify which data enrichment rule should be used
• Given a scenario, determine how to segment an audience and store as a list and cells
• Given a scenario, determine the best method to export data to destinations by configuring them

Section 4: Delivery configuration (28%)

• Given a scenario, determine the correct delivery type
• Given business requirements, determine how to create templates
• Given business requirements, determine the correct delivery properties
• Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
• Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
• Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
• Indicate where/how to test delivery content and personalization
• Differentiate among the various delivery states that occur during processing and apply actions

Section 5: Administration and reporting (7%)

• Identify common OOTB reports and where to access them

• Determine which OOTB report is needed based on reporting requirements

• Identify the Descriptive Analysis functionality inside Adobe Campaign

• Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Build a Campaign

• Get Started with Adobe Campaign
• Communication channels
• Get started with marketing campaigns
• Get started with personalization
• Design and execute marketing campaigns
• About templates

Section 2: Workflow management and platform capabilities

• Targeting activities in workflows
• Flow control activities in workflows
• Action activities in workflows
• Workflow properties
• Get started with workflows

Section 3: Data operations

• Adobe Campaign workspace
• Get started with workflows
• Targeting activities in workflows
• Get started with profiles
• Get started with marketing campaigns
• Work with Sources and Destinations

Section 4: Delivery configuration

• Create and design email deliveries
• Communication channels
• About seed addresses
• Get started with message tracking
• Get started with personalization
• Design and execute marketing campaigns

Section 5: Administration and reporting

• About reports on deliveries

• Get started with reporting

• Get started with delivery monitoring

• Get started with descriptive analysis

• Get started with permissions

Now that you have successfully logged in, the following links will be directly accessible.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E329

Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.