Exam AD0-E329

Certification journey for Adobe Campaign Classic Business Practitioner Professional

Learn how to become a certified Adobe Campaign Classic Business Practitioner Professional.

Minimum experience

You should have:

  • A minimum of one year of foundational Campaign software experience
  • An understanding of how to run a query
  • An understanding of the toolkit that Adobe Campaign offers
  • Knowledge of how to translate business objectives into workflow
  • An understanding about targeting and segmenting an audience
  • Experience with testing and sending a delivery
  • Hands-on experience setting up cross- channel, personalized workflows and sending deliveries
  • Experience analyzing and monitoring logs and errors
  • An understanding of digital marketing concepts and tactics
  • Basic understanding automation, metrics, and campaign tactics (capabilities around data management, cloud services, approvals, and so on)
  • An understanding of basic relational databases and of targeting queries in a campaign
  • Experience with basic HTML and personalization
  • Subscription service management (opt in/opt out)

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Business consultant
  • Business analyst
  • Interaction manager
  • Campaign manager
  • Database marketer
  • Business practitioner
  • CRM project manager

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 32/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E329

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Build a Campaign (29%)

  • Recognize the different Digital Marketing concepts and objectives
  • Identify and define key tool features and structure, in relation to the interface
  • Determine the appropriate delivery template with subdomain to use given Business Requirements
  • Identify the appropriate delivery preparation or personalization requirements given Business Requirements
  • Determine the correct target audience among profiles and analyze the results of the expected outcomes
  • Recommend and apply the correct campaign approval settings
  • Determine scheduling based on campaign requirements
  • Recognize where to locate delivery results or output
  • Differentiate between different error and warning types (delivery, campaign, and workflow level)

Section 2: Workflow management and platform capabilities (16%)

  • Given a scenario, determine which workflow activities should be selected
  • Differentiate between campaign and technical workflows
  • Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
  • Identify the new capabilities and features of Campaign V8 compared to previous versions

Section 3: Data operations (20%)

  • Determine how to modify columns within a view in order to test data/output
  • Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
  • Determine appropriate method to reconcile data, generate a complement, deduplicate, and import data
  • Given a scenario, identify which data enrichment rule should be used
  • Given a scenario, determine how to segment an audience and store as a list and cells
  • Given a scenario, determine the best method to export data to destinations by configuring them

Section 4: Delivery configuration (28%)

  • Given a scenario, determine the correct delivery type
  • Given business requirements, determine how to create templates
  • Given business requirements, determine the correct delivery properties
  • Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
  • Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
  • Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
  • Indicate where/how to test delivery content and personalization
  • Differentiate among the various delivery states that occur during processing and apply actions

Section 5: Administration and reporting (7%)

  • Identify common OOTB reports and where to access them

  • Determine which OOTB report is needed based on reporting requirements

  • Identify the Descriptive Analysis functionality inside Adobe Campaign

  • Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Build a Campaign

Section 2: Workflow management and platform capabilities

Section 3: Data operations

Section 4: Delivery configuration

Section 5: Administration and reporting


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E329

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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