Exam AD0-E328

Certification journey for Adobe Campaign Classic Architect Master

This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.

Exam description

Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.


Exam details

  • Level: Master (3-5 years’ experience)
  • Passing Score: 30/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E328

Intended audience

  • Technical Lead with Adobe Campaign Classic background
  • Adobe Certified Expert - Campaign Classic Developer
  • Adobe Campaign Classic developer or similar role
  • Martech Solution Architect

Minimum experience

You should have:

  • Experience with multiple Adobe Campaign Classic implementations
  • An understanding of how Adobe Campaign works as a digital marketing solution and implements it based on project requirements
  • The ability to create a functional design document
  • The ability to create a functional scope of work for an Adobe Campaign installation
  • The ability to provide the technical roadmap including LEO and task dependencies
  • The ability to provide technical requirement information for the project scope and timeline
  • Experience with business requirements workshops
  • Experience leading solution design workshops
  • The ability to evaluate multiple solution approaches and provide recommendations
  • The ability to review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation
  • The ability to describe and demonstrate product features and capabilities
  • The ability to map product capabilities to high use cases
  • Experience supporting the pre-sales team
  • The ability to offer deskside coaching (product best practice, reporting metrics, and so on)
  • Experience describing the differences between deployment models

Exam objectives and scope

This section provides information on the exam content.

Section 1: Solution definition (24%)

  • Given specific business requirements, determine the information relevant to solution design
  • Given a scenario, provide performance, infrastructure, and configuration recommendations
  • Analyze Campaign Classic setups to advise on improvements
  • Determine business requirements to design a digital marketing solution
  • Given a scenario, specify the correct product deployment method

Section 2: Data landscaping (24%)

  • Specify the Data Model and integration map design parameters for a Campaign solution with other customer tools
  • Given a scenario, determine the solution design required to comply with laws and regulations
  • Given a scenario, determine the optimal technical workflow design

Section 3: Installation and management (16%)

  • Given a set of key modules, validate the configuration of the module set-up
  • Given a scenario, recommend integration solutions to enable native and third-party integrations with Adobe Campaign Classic
  • Given a scenario, determine diagnostic methods
  • Specify integration parameters and approach for Adobe and non-Adobe application integrations
  • Given a scenario, advise on the appropriate hardware infrastructure needed during solution design
  • Given a scenario, determine the correct method for solution promotion to the respective environment

Section 4: Project leadership (10%)

  • Given customer requirements, determine the appropriate activities and resources needed
  • Given a scenario, analyze the overall solution to determine technical risks, assumptions, issues and dependencies
  • Communicate technical ACC expertise to internal and external teams

Section 5: Customization (26%)

  • Analyze and design custom features
  • Analyze and design custom integrations
  • Determine the correct method to design complex campaign templates and workflows
  • Determine the correct method to design solutions using additional modules

Readiness questionnaire

This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.

Take the online readiness questionnaire


How to get certified

These steps take you through the certification process from beginning to end.

 Step 1: Create your account
IMPORTANT

Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.

Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.

You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.

It is necessary to have an Adobe ID for three reasons:

  • You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
  • You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
  • You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.

 Step 2: Prepare for your exam

Study Materials

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

NOTE

Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.

Section 1: Solution definition

Section 2: Data landscaping

Section 3: Installation and management

Section 4: Project leadership

Section 5: Customization


 Step 3: Schedule & pay for exam
NOTE

Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now.

Exam delivery

Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.

Schedule, reschedule, or cancel exam

To schedule, reschedule, or cancel your exam:

  1. First, log in to the Adobe Credential Management System with your Adobe ID.

  2. Then, go to the Examity portal and follow the instructions provided on screen.

Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.

How to pay

Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.

Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.

Purchasing a voucher

You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. See below for voucher discount information.

All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

For more information on vouchers, please see the FAQ.

Discounts

Bulk discounts are available:

Quantity Discount
10-24 20%
25-49 25%
50+ 33%

Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.

Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.

Note: Bulk discounts cannot be combined with any other offer or discount.


 Step 4: Before and after the exam

Before exam day

  • Run your system test.
  • Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
  • Turn off your pop-up blocker before starting the exam.
  • Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
IMPORTANT

Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed.

Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge.

Day of exam

  • Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
  • Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
  • Plug in your computer.
  • Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
  • Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.

After the exam

  • Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
  • If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.

 Step 5: Take the exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

NOTE

You must log in to the Adobe Credential Management System before clicking on the Examity button below.

Schedule or take exam AD0-E328

Go to Examity portal

 Step 6: Manage your badges

Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.

Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.

For existing users, there are two ways to accept your Adobe Certification badge:

  • Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
  • Step 2: Or go to the email you received from Credly to the accept the badge.
  • Step 3: Accept and share your badge.

For new users, follow the instructions below to accept your Adobe Certification badge:

  • Step 1: Go to the email you received from Credly to accept the badge.
  • Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
  • Step 3: Accept and share your badge.

Learn more


Renewing your certification

Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.


Questions

View the certification FAQ.

Additional questions? Contact us.

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