Exam AD0-E328

Certification journey for Adobe Campaign Classic Architect Master

Learn how to become a certified Adobe Campaign Classic Architect Master.

Minimum experience

You should have:

  • Experience with multiple Adobe Campaign Classic implementations
  • An understanding of how Adobe Campaign works as a digital marketing solution and implements it based on project requirements
  • The ability to create a functional design document
  • The ability to create a functional scope of work for an Adobe Campaign installation
  • The ability to provide the technical roadmap including LEO and task dependencies
  • The ability to provide technical requirement information for the project scope and timeline
  • Experience with business requirements workshops
  • Experience leading solution design workshops
  • The ability to evaluate multiple solution approaches and provide recommendations
  • The ability to review existing campaigns and processes on other platforms to determine needs for the Adobe Campaign implementation
  • The ability to describe and demonstrate product features and capabilities
  • The ability to map product capabilities to high use cases
  • Experience supporting the pre-sales team
  • The ability to offer deskside coaching (product best practice, reporting metrics, and so on)
  • Experience describing the differences between deployment models

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Technical Lead with Adobe Campaign Classic background
  • Adobe Certified Expert - Campaign Classic Developer
  • Adobe Campaign Classic developer or similar role
  • Martech Solution Architect

Exam details:

  • Level: Master (3-5 years’ experience)
  • Passing Score: 30/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E328

Readiness self assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Solution definition (24%)

  • Given specific business requirements, determine the information relevant to solution design
  • Given a scenario, provide performance, infrastructure, and configuration recommendations
  • Analyze Campaign Classic setups to advise on improvements
  • Determine business requirements to design a digital marketing solution
  • Given a scenario, specify the correct product deployment method

Section 2: Data landscaping (24%)

  • Specify the Data Model and integration map design parameters for a Campaign solution with other customer tools
  • Given a scenario, determine the solution design required to comply with laws and regulations
  • Given a scenario, determine the optimal technical workflow design

Section 3: Installation and management (16%)

  • Given a set of key modules, validate the configuration of the module set-up
  • Given a scenario, recommend integration solutions to enable native and third-party integrations with Adobe Campaign Classic
  • Given a scenario, determine diagnostic methods
  • Specify integration parameters and approach for Adobe and non-Adobe application integrations
  • Given a scenario, advise on the appropriate hardware infrastructure needed during solution design
  • Given a scenario, determine the correct method for solution promotion to the respective environment

Section 4: Project leadership (10%)

  • Given customer requirements, determine the appropriate activities and resources needed
  • Given a scenario, analyze the overall solution to determine technical risks, assumptions, issues and dependencies
  • Communicate technical ACC expertise to internal and external teams

Section 5: Customization (26%)

  • Analyze and design custom features

  • Analyze and design custom integrations

  • Determine the correct method to design complex campaign templates and workflows

  • Determine the correct method to design solutions using additional modules

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Solution definition

Section 2: Data landscaping

Section 3: Installation and management

Section 4: Project leadership

Section 5: Customization


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E328

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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