Certification journey for Adobe Campaign Classic Developer Expert

Intended audience:

• Technical consultant
• Marketing technology engineer
• Campaign Classic developer

Exam details

• Level: Expert (1-3 years’ experience)
• Passing Score: 34/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $225 (global) / $150 (India)
• Exam ID: AD0-E330

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: System configuration (16%)

• Apply system-wide configuration settings and defaults
• Given various parameters, select the appropriate Adobe Campaign feature to implement a use case
• Troubleshoot system configuration settings
• Implement custom configurations
• Identify Campaign Control Panel configuration features

Section 2: Customization (22%)

• Given a set of requirements, apply best practices to design a data model
• Describe the implementation of APIs in Campaign
• Describe best practices for developing with JavaScript in Adobe Campaign
• Apply JavaScript libraries in workflows, SOAP calls, typology rules, and personalization blocks
• Describe best practices for using SQL functions in Adobe Campaign Classic
• Given a scenario, understand how to use SQL scripts in Adobe Campaign Classic
• Describe commonly used OOTB functions

Section 3: Access management (8%)

• Given a scenario, configure security settings for an operator
• Describe how to configure access management settings based on the solution design document
• Describe access management using the Campaign Control panel
• Identify the limitations of data partitioning and when to use sysfilter

Section 4: Data integration (16%)

• Given a scenario, select the best approach to integrate with external data sources
• Implement best practices for workflow data processing
• Apply data integration techniques within a workflow
• Identify security and network settings to integrate with Adobe Campaign from an external system
• Set up the CRUD process on a schema from outside of Adobe Campaign

Section 5: Instance maintenance (12%)

• Understand and act on the Workflow heatmap
• Demonstrate the process to create a custom workflow or report for instance monitoring
• Identify problems based on system indicators
• Explain the impact of services and processes on the system
• Demonstrate basic system audit metrics/checks

Section 6: Campaign configuration (25%)

• Apply advanced personalization techniques

• Configure and apply custom target mappings

• Identify appropriate JavaScript usage in the Campaign workflow and why

• Apply custom code to manipulate temp tables and workflow context

• Validate and debug workflow logic

• Apply advanced delivery settings

• Describe workflow practices that have a negative impact on performance

• Given a use case, recommend complex targeting workflow design

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: System configuration

• Campaign Classic v7 Documentation
• Get started with transactional messaging
• General architecture
• Get started with Adobe Campaign integrations
• Design and execute marketing campaigns
• General architecture
• Filtering options
• Workflow properties

Section 2: Customization

• About schema reference
• Design and execute marketing campaigns
• About web services
• Design and execute marketing campaigns
• Action activities in workflows
• Get started with workflows

Section 3: Access management

• Get started with permissions
• Key features
• Monitor server capacity
• About schema edition

Section 4: Data integration

• External accounts
• Campaign FFDA deployment
• Get started with data import and export
• Get started with workflows
• FTP (Class)
• General architecture

Section 5: Instance maintenance

• Monitor workflow execution
• Workflow properties
• Workflow use cases
• Monitoring guide - General architecture
• Get started with Control Panel
• About performance monitoring

Section 6: Campaign configuration

• Communication channels

• Get started with personalization

• Web applications and reports - abstractForm

• About web services

• Use a custom recipient table

• About templates

• Use a custom recipient table

Now that you have successfully logged in, the following links will be directly accessible.

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

Take the certification exam

Adobe uses two vendors to administer proctored exams, PSI and Examity.

• PSI offers test center and Japanese exam options (where available)
• Examity offers a remote online option

To schedule, reschedule, or cancel your exam, simply click on the vendor of choice, and follow the instructions provided on screen. It’s that simple!

Your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.

Cancellations and rescheduling are possible if initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

Exam number: AD0-E330

PSI Examity

You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.

You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.