Certification journey for Adobe Campaign Classic Business Practitioner Expert

Intended audience:

• Business consultant
• Business analyst
• Interaction manager
• Campaign manager
• Database marketer
• Business practitioner
• CRM project manager

Exam details:

• Level: Expert (1-3 years’ experience)
• Passing Score: 32/50
• Time: 100 mins
• Delivery: Online proctored (requires camera access) or test center proctored
• Available languages: English
• Cost: $225 (global) / $150 (India)
• Exam ID: AD0-E327

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Campaign management (20%)

• Apply best practices to build a campaign
• Given a scenario, determine the correct campaign template
• Explain the importance of typologies
• Describe target mappings
• Explain how to configure web apps and web forms

Section 2: Workflow management (22%)

• Evaluate a given set of campaign requirements and recommend the course of action
• Given a scenario, analyze workflow errors
• Given a set of campaign requirements, determine the correct design of a marketing workflow
• Apply recommended practices in executing workflows

Section 3: Data management (24%)

• Explain the core concepts of relational databases
• Determine the different sources of data that a workflow can access
• Identify the correct method to export data
• Given a scenario, determine the data investigation method to use
• Apply best practices to create lists
• Apply the steps to configure a predefined filter
• Given a business requirement, identify the appropriate input form

Section 4: Delivery management (14%)

• Apply the steps to create/configure deliveries
• Given a scenario, select and set up the appropriate proof audience for approvals
• Analyze and interpret delivery audits

Section 5: Reporting (12%)

• Given a scenario, determine the appropriate report(s) to generate
• Interpret built-in reports
• Explain the impact of logs cleanup/purge to reporting

Section 6: Administration (8%)

• Given a scenario, explain the impact of logs purge to reports

• Given business requirements, grant the right authorizations and accesses

• Apply the steps to enable SFTP via the control panel

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Campaign management

• Campaign Classic v7 Documentation
• Get started with marketing campaigns
• About seed addresses
• Get started with marketing campaigns
• Adobe Campaign Classic V7 tutorials
• Use a custom recipient table

Section 2: Workflow management

• Get started with A/B testing
• Get started with message tracking
• Get started with workflows
• Targeting activities in workflows
• Query

Section 3: Data management

• Data schemas
• Action activities in workflows
• Get started with processes and data management
• Identify a form
• About content management

Section 4: Delivery management

• About Campaign integrations
• Delivery
• Get started with marketing campaigns
• About deliveries creation steps
• Get started with delivery monitoring

Section 5: Reporting

• About reports on deliveries
• Get started with reporting

Section 6: Administration

• Configuration principle

• Get started with permissions

• About SFTP management

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

• Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

• Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

• Take your exam.

Schedule or take exam AD0-E327