Exam AD0-E327

Certification journey for Adobe Campaign Classic Business Practitioner Expert

Learn how to become a certified Adobe Campaign Classic Business Practitioner Expert.

Minimum experience

You should have:

  • At least 2 years of extensive Adobe Campaign Classic software experience
  • Multi-year experience developing marketing campaigns and tactics using digital omnichannel
  • Experience interpreting/translating business requirements to actionable Campaign deliverables
  • Experience with marketing metrics such as ROI, click-through rates, and conversion
  • An understanding of typology application, access management, web technologies and database marketing
  • An awareness of the legal and ethical guidelines for marketing

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Business consultant
  • Business analyst
  • Interaction manager
  • Campaign manager
  • Database marketer
  • Business practitioner
  • CRM project manager

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 32/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E327

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Campaign management (20%)

  • Apply best practices to build a campaign
  • Given a scenario, determine the correct campaign template
  • Explain the importance of typologies
  • Describe target mappings
  • Explain how to configure web apps and web forms

Section 2: Workflow management (22%)

  • Evaluate a given set of campaign requirements and recommend the course of action
  • Given a scenario, analyze workflow errors
  • Given a set of campaign requirements, determine the correct design of a marketing workflow
  • Apply recommended practices in executing workflows

Section 3: Data management (24%)

  • Explain the core concepts of relational databases
  • Determine the different sources of data that a workflow can access
  • Identify the correct method to export data
  • Given a scenario, determine the data investigation method to use
  • Apply best practices to create lists
  • Apply the steps to configure a predefined filter
  • Given a business requirement, identify the appropriate input form

Section 4: Delivery management (14%)

  • Apply the steps to create/configure deliveries
  • Given a scenario, select and set up the appropriate proof audience for approvals
  • Analyze and interpret delivery audits

Section 5: Reporting (12%)

  • Given a scenario, determine the appropriate report(s) to generate
  • Interpret built-in reports
  • Explain the impact of logs cleanup/purge to reporting

Section 6: Administration (8%)

  • Given a scenario, explain the impact of logs purge to reports

  • Given business requirements, grant the right authorizations and accesses

  • Apply the steps to enable SFTP via the control panel

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Campaign management

Section 2: Workflow management

Section 3: Data management

Section 4: Delivery management

Section 5: Reporting

Section 6: Administration


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E327

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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