Exam AD0-E712

Certification journey for Adobe Commerce Business Practitioner Professional

Learn how to become a certified Adobe Business Practitioner Professional.

Minimum experience

You should have a minimum of 0-12 months hands-on experience with Magento Open Source version 2.4.3 using the LUMA or BLANK theme and basic understanding of Adobe Commerce version 2.4.3.

Additionally, you should have a basic understanding of the eCommerce experience, as well as familiarity with the following concepts:

  • Digital marketing (SEO, CMS, email marketing, sales techniques [cross-sell, upsell], analytics, reporting, and monitoring)
  • Ecommerce terminology (sales/marketing strategies like omnichannel and multichannel)
  • Pricing and promotion
  • Customer purchase journey
  • Order life cycle
  • Magento Marketplace and third-party extensions
  • Security and compliance (GDPR, ADA, PCI DSS v3.2.1, PSD2)
  • Pricing and promotion

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Business Analysts
  • Project Managers
  • Product Owners
  • Consultants
  • Adobe Commerce strategists
  • eCommerce Admin/Director/Manager/Consultants
  • Digital Marketing Director/Manager/Developers
  • Solution Specialists
  • Technical Account Managers

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 30/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E712

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Magento Open Source core features (49%)

  • Identify the features of Magento Open Source
  • Distinguish the correct scope and when to use each
  • Demonstrate knowledge of Catalog Management
  • Manipulate pricing by using Magento Open Source features
  • Describe the standard customer journey
  • Describe the standard order lifecycle
  • Describe the day-to-day tasks involved in Store maintenance
  • Explain the different types of content elements and when to use

Section 2: Adobe Commerce basics (14%)

  • Identify the key features available in Adobe Commerce
  • Identify service Add-ons in Adobe Commerce
  • Identify hosting options for Adobe Commerce

Section 3: Digital marketing and eCommerce fundamentals (24%)

  • Identify the basic uses of Digital Marketing tools (Google Analytics/Adobe Analytics, Google Tag Manager, Email marketing, Segmentation, Social plugins)
  • Explain the basic principles of SEO
  • Identify the basic uses of common eCommerce tools (i.e., such as shopping feeds)
  • Identify the key features of an eCommerce website
  • Identify the basic eCommerce concepts (including storefront options)

Section 4: Compliance/security basics (13%)

  • Understand basics of compliance for privacy laws and payment security

  • Identify common security aspects of an Adobe Commerce project

  • Identify best practices and legal requirements of accessibility compliance

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Magento Open Source core feature

Section 2: Adobe Commerce basics

Section 3: Digital marketing and eCommerce fundamentals

Section 4: Compliance/security basics


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E712

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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