Exam AD0-E708

Certification journey for Adobe Commerce Business Practitioner Expert

Learn how to become a certified Adobe Commerce Business Practitioner Expert.

Minimum experience

You should have approximately 1-3 years of hands-on Commerce experience and a broad understanding of the e-commerce experience.

You should have experience in:

  • Digital marketing: SEO, CMS, sales techniques like cross-selling and up-selling, understanding Google Analytics, email templates
  • Security, compliance, and privacy laws, such as PCI, GDPR, ADA, CAN-SPAM, PSD2
  • Sales/marketing strategies like omnichannel and multichannel
  • Experience in project management, requirements gathering, integration flows, general e-commerce laws, software development methodologies, and monitoring
  • Understanding of business, commerce/e-commerce, and logistics
  • Basic understanding of customizable applications, cloud, and server infrastructure
  • Modern e-commerce terminology

And, you should be comfortable using the following technologies:

  • Adobe Commerce - version 2.4
  • Analytics and performance tools: Google Analytics, tag manager, SWAT, New Relic, Fastly, Google Lighthouse
  • Security tools: PCI compliance, ADA, GDPR, and so on
  • Cloud or on-premise architecture

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Business Analyst
  • Commerce Strategist
  • Consultant
  • Technical Project Manager/Technical Account Manager
  • Application Architect/Solution Architect/Specialist
  • Agency Admin/Director/Manager/Consultant
  • Digital Marketing Director/Manager/Developer

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 31/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) / $150 (India)
  • Exam ID: AD0-E708

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Core Features/General Configuration (46%)

  • Identify the features of Adobe Commerce Open Source Edition and Commerce Edition
  • Distinguish the differences between all editions of Adobe Commerce products
  • Determine how to utilize product types and their features to meet customer requirements
  • Interpret requirements and mock ups to determine if they can be met with native functionality
  • Demonstrate knowledge of the admin panel and the location of common features
  • Demonstrate the ability import/export Adobe Commerce entities
  • Understand how to natively configure cart and checkout
  • Evaluate the native available shipping methods in Adobe Commerce and how they apply to common use cases
  • Understanding the ways to create and publish stylized content using the Adobe Commerce CMS features including PageBuilder
  • Using native tools to manage the order life cycle
  • Demonstrate the ability to configure the various gifting options (gift cards, gift wrapping, give messages)
  • Configuring and modifying transactional emails
  • Explain the customer self service and loyalty program native features in B2B

Section 2: Merchandising (10%)

  • Demonstrate the ability to create promotions to meet specific business criteria and how it determines final pricing
  • Demonstrate ability to manage categories and products
  • Understand the different pricing configurations and how they affect the final price

Section 3: Digital Marketing (4%)

  • Recommend best practices for SEO using native features
  • Assess common metrics in Google Analytics and BI

Section 4: Add-on Modules and Additional Products (18%)

  • Describe the B2B functionality and how it relates to common B2B scenarios
  • Apply business requirements to suggest a solution using MSI
  • Explain the advantages and how to use BI to the Adobe Commerce solution
  • Distinguish the differences between native search and LiveSearch
  • Apply business requirements to determine how to apply taxes, duties and exemptions in a B2B environment
  • Understand how to apply tailored pricing to a B2B customer
  • Understand the differences between Adobe Commerce native product and Adobe Sensei product recommendations

Section 5: Systems Architecture (10%)

  • Evaluate requirements to determine which websites, stores, and store view are necessary
  • Identify and analyze performance metrics to make improvements
  • Understand the available methods to integrate external system with Adobe Commerce
  • Differentiate between headless approaches and traditional

Section 6: Compliance/Security (12%)

  • Demonstrate how to secure the Adobe Commerce data access with roles and permissions

  • Understand basics of compliance for privacy laws and payment security

  • Explain common security aspects of an Adobe Commerce project

  • Understand the basics of tax laws and how to configure

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Core features/general configuration

Section 2: Merchandising

Section 3: Digital marketing

Section 4: Add-on Modules and additional products

Section 5: Systems Architecture

Section 6: Compliance/Security


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E708

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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