Learn how to become certified as an Audience Manager Business Practitioner Professional.
You should have a basic understanding of data flows, business objectives and KPIs, with some experience around data analytics and strategies
Exam objectives and scope
Section 1: Segment Creation and Syndication (32%)
Section 2: Trait Creation (16%)
Section 3: Reporting and Measurements (16%)
Section 4: Troubleshooting (10%)
Section 5: Taxonomy (12%)
Section 6: Profile Merge, ID Sync, and Audience Marketplace
Organize user traits into a single unified profile to create household- or device-based audiences
Identify activation using Audience Marketplace
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.
Section 1: Segment creation and syndication
Section 2: Trait creation
Section 3: Reporting and measurements
Section 4: Troubleshooting
Section 5: Taxonomy
Section 6: Profile merge, ID sync, and Audience marketplace
The following sections and links will function only after a successful login to the Adobe Credential Management System.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
Take your exam.
View the certification FAQ.
Additional questions? Contact us.