Learn how to become a certified Audience Manager Architect Master.
You should have at least 3 years of experience with data collection methods, data management platforms, and digital marketing technology stacks across Adobe and non-Adobe marketing platforms. You understand clients’ unique technical and business requirements and develop customized solutions.
Additionally, you should be able to complete the following tasks:
Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Exam objectives and scope
Section 1: Implementation analysis (26%)
Section 2: Solution design and recommendations (18%)
Section 3: Segmentation and activation (30%)
Section 4: Privacy and data governance (8%)
Section 5: Performance and reporting (18%)
Determine how to configure reports in AAM to gather signal, traits, and segment performance per business requirements
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Implementation Analysis
Section 2: Solution Design and Recommendations
Section 3: Segmentation and Activation
Section 4: Privacy and Data Governance
Section 5: Performance and Reporting
The following sections and links will function only after a successful login to the Adobe Credential Management System.
Now that you have successfully logged in, the following links will be directly accessible.
Take the certification exam
Adobe uses two vendors to administer proctored exams, PSI and Examity.
To schedule, reschedule, or cancel your exam, select a vendor and follow the instructions provided on screen. It’s that simple!
You can pay for your certification exam by voucher or credit card. To purchase an exam voucher go to: Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
View the certification FAQ.
Additional questions? Contact us.