Renew your Adobe Analytics certification

Your Adobe certification is valid for two years. If you are nearing this two-year mark, it’s time to renew your certification to keep it active.

First, select the appropriate level on the tab below (Professional, Expert, or Master). Then carefully review what you’ll need to do to renew your certification.

Be sure that you provide ample time to complete all the requirements before your certification expires.

It’s important to note that if your certification expires, you’ll have to retake the certification exam, which is NOT free of charge.

IMPORTANT

The following course assessment links will function only after a successful login to the Adobe Credential Management System.

 Adobe Analytics Developer Professional

Instructions for renewing your certification:

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page
  • Step 2: Review the exam objectives and resources
  • Step 3: Take and pass the exam

Get ready

Exam details:

  • Passing Score: 30/40
  • Time: 80 mins
  • Cost: FREE/non-proctored
  • Delivery: On-demand
  • Available languages: English
  • Prerequisite: current (not expired) Adobe Analytics Developer Professional certification
  • Exam ID: AD5-E831

Scope and objectives

Section 1: Analytics in the Adobe Experience Cloud Eco-system (13%)

  • Identify features and capability of Adobe Experience Cloud ID.
  • Identify uses for Adobe Launch.
  • Identify how to enable / support Adobe Analytics tags in the Adobe Experience Cloud Eco-system.

Section 2: Analytics Strategy and Design based on a SDR (13%)

  • Given a Solution Design Reference, identify which data objects have to be populated.
  • Given a part of a Tech Spec document, identify how to implement the data capture.

Section 3: Analytics Implementation and Configuration (30%)

  • Identify the steps to deploy Adobe Analytics Code.
  • Identify functions of minimal deployment code for Analytics tracking.
  • Identify the steps to configure various components within Adobe Analytics UI.
  • Identify functions of Adobe Analytics report suite and variable settings.
  • Identify the characteristics of a data layer and data layer values.
  • Identify App Measurement functions for tracking features such as link tracking and e-commerce tracking.

Section 4: Tag Management Systems (17%)

  • Identify if requirements have been met using tag audits.
  • Identify the steps to configure website tagging with Adobe Launch.
  • Given a scenario, identify how to enable, modify, and troubleshoot extensions in Adobe Launch.
  • Identify how to create rules and data elements.

Section 5: Components of Adobe Analytics (7%)

  • Identify the functions of Adobe Analytics API (data feed, warehouse, data sources, reports).
  • Identify the characteristics of processing rules and mobile services.

Section 6: Testing, Validation, and Troubleshooting (20%)

  • Identify the meaning of common JavaScript errors.
  • Identify the meaning of common Adobe Analytics variables errors.
  • Given a scenario, identify testing and debugging validation best practices that should be followed.
  • Identify how to track an Adobe Analytics server call across its lifecycle (i.e. From beacon request to showing up in the report.)

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

Section 2

Section 3

Section 4

Section 5

Section 6

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Adobe Analytics Developer Professional Renewal Exam - AD5-E831 link below.

NOTE

This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.

 Adobe Analytics Business Practitioner Professional
NOTE

Renewal coming soon.

You must have at least one of the following active certifications to renew:

  • Adobe Analytics Developer Expert
  • Adobe Analytics Business Practitioner Expert
  • Adobe Analytics Architect Master

Instructions for renewing your Adobe Analytics certification

  • Step 1: Successfully log in to Adobe Credential Management System, then return to this page

  • Step 2: Study the courses in Experience League

  • Step 3: Choose from the options below to complete your renewal.

    Option A:
    Select three courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.

    Option B:
    First, select two courses to complete and pass each course assessment with a score of 80% or higher. Course assessments are free, on-demand, non-proctored, and open book. You can repeat the courses until you have successfully passed the assessments at 80%.

    Second, submit a customer reference form validating your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project. This form affirms that you have participated in at least 100 hours of demonstrated project engagement during your certification renewal 2-year interval.

    Customer Reference Form for Adobe Analytics

    You will be notified by the Adobe Credential Team when your customer reference has been reviewed. If your reference is not accepted, you may submit again until you are successful, as long as it is before your certification expires.

NOTE

If you hold multiple Adobe Analytics Expert and Master certifications, complete the renewal requirements for just one certification, and the rest will be renewed automatically.

Courses and Course Assessments for Expert and Master:

Courses for Expert and Master Course Assessment
Adobe Analytics Attributing Value to Digital Touch-points in the Customer Journey ADR-EA201
Export and democratize Adobe Analytics data - Lesson 5 & 6 ADR-EA202
Filtering your data with custom segmentation and dates - Lesson 2 ADR-EA203
Guided Analytics Implementation - Lesson 5 ADR-EA204
Implementing and Measuring Internal Site Search - Lesson 3 & 4 ADR-EA205
Adobe Analytics APIs ADR-EA206

Questions

View the certification FAQ.

Additional questions? Contact us.

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