Exam AD0-E212

Certification journey for Adobe Analytics Business Practitioner Professional

Learn how to become a certified Adobe Analytics Business Practitioner Professional.

Minimum experience

You should have a minimum of 3 months of experience in Adobe Analytics and the following experience:

  • A marketing background or come from a marketing role but can come from a variety of job roles.
  • A basic familiarity with digital analytics metrics and dimensions.
  • The ability to use Analytics to build reports and answer business questions, and communicate the results.
  • An understanding of basic digital analytics concepts like segmentation, report building, standard metric definitions.

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Digital marketers
  • Business analysts
  • Business consultants
  • Data analysts
  • Web analysts
  • Digital analysts
  • Media / marketing analysts
  • Product owners and managers
  • UI analysts
  • Conversion / optimization specialists

Exam details:

  • Level: Professional (0-12 months’ experience)
  • Passing Score: 31/50
  • Time: 100 mins
  • Delivery: Online proctored (requires camera access)
  • Available languages: English
  • Cost: $125 (global) / $95 (India)
  • Exam ID: AD0-E212

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Business analysis (34%)

  • Given a business need/question, identify an appropriate reporting strategy to perform an analysis
  • Analyze data to answer business questions
  • Identify conversion funnels (as a concept to understand business analysis)
  • Consult the Solution Design Reference (SDR) to determine what data is available in reports
  • Analyze report data to summarize and draw conclusions
  • Recognize outliers and anomalies in reports

Section 2: Reporting and dashboarding for projects (38%)

  • Consider the advantages of using specific visualizations based on a given scenario
  • Compare fallout and flow visualization
  • Apply the process to schedule and share Projects for different users and/or groups
  • Apply the process to look up and combine dimensions, metrics, date ranges, and segments
  • Apply the process to create a visualization
  • Given a scenario, determine the appropriate item to use
  • Report on marketing campaign performance

Section 3: Segmentation and calculated metrics (19%)

  • Determine how to develop and configure basic segments using best practices
  • Apply the process to share segments with others in the organization
  • Apply segments to Projects and Components
  • Apply the process to generate basic calculated and/or segmented metrics

Section 4: General tool knowledge and troubleshooting (9%)

  • Understand different types of dimensions and parameters existing in Adobe Analytics (evars, props, and events)

  • Determine how to export data from Adobe Analytics

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Sample questions

The sample questions allow you to see the type and format of items that you will encounter in the actual exam. There is no sign-on needed. The results of the sample questions are not stored, and do not predict your actual test results.

See sample questions

Section 1: Business analysis

Section 2: Reporting and dashboarding for projects

Section 3: Segmentation and calculated metrics

Section 4: General tool knowledge and troubleshooting


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E212

Go to Examity portal


View the certification FAQ.

Additional questions? Contact us.

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