Exam AD0-E209

Certification journey for Adobe Analytics Developer Expert

Learn how to become a certified Adobe Analytics Developer Expert.

Minimum experience

You should have experience as an implementation consultant in a hybrid role with about 2 years’ experience in Adobe Analytics implementation. You acts as the bridge between IT and the business, translate the business requirements into a technical solution (SDR), and based on requirements provided by the analyst, understand which type of variable is needed, where and how to collect the data, design the data model (data layer), configure and maintain the tag management solution.

You, as the Analytics Developer rarely implement the tags on the page; instead, they are implemented by IT or the system integrator.

You should be familiar with the following tools and environments:


  • Adobe Experience Platform Launch (Adobe Launch)
  • Debugging tools relevant to Adobe Analytics (Packet monitor such as Adobe Debugger, browser developer tools, Charles)
  • Adobe Analytics Admin console report suite settings
  • Basic Workspace knowledge
  • Web development tools, code editor and mobile debugging tools
  • Adobe Auditor
  • Processing rules
  • Classification rules – regex-based classification rules
  • JavaScript errors
  • Basic understanding of the available Adobe Analytics related APIs
  • Adobe I/O integration


  • Front-end web development environments
  • Knowledge of mobile application (limitations and differences, for example, why it is different than web)
  • The field of digital marketing
  • Minimal knowledge of backend development environments including PC, Mac, Android/iOS operating systems (basic operations, not development)

Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.

Intended audience:

  • Implementation Specialists/Engineers
  • Developers
  • Architects

Exam details:

  • Level: Expert (1-3 years’ experience)
  • Passing Score: 31/50
  • Time: 120 mins
  • Delivery: Online proctored (requires camera access) or test center proctored
  • Available languages: English
  • Cost: $225 (global) and $150 (India)
  • Exam ID: AD0-E209

Readiness self-assessment

Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.

Exam objectives and scope

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)

  • Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
  • Demonstrate understanding of Adobe Launch
  • Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem

Section 2: Strategy and design based on a solution design reference (SDR) (6%)

  • Interpret a Solution Design Reference to develop efficient code for data capture
  • Use the Tech Spec for populating data objects

Section 3: Analytics Implementation and Configuration (36%)

  • Determine which environment to deploy Adobe Analytics Code
  • Execute a minimal deployment code for Analytics tracking
  • Configure various components within Adobe Analytics UI
  • Configure Adobe Analytics report suite and variable settings
  • Utilize a data layer within a deployment
  • Execute advanced tracking features such as link tracking and product strings

Section 4: Tag management systems (20%)

  • Enumerate requirements to deploy Adobe Experience Platform Launch in Adobe Analytics
  • Apply processes to configure website tagging with Adobe Launch
  • Enumerate requirements to enable extensions and Adobe Launch
  • Create rules and data elements

Section 5: Mobile services (8%)

  • Apply processes to configure and execute a base pre-deployment code for mobile
  • Demonstrate understanding of processing rules and mobile services

Section 6: Testing, validation, and troubleshooting (20%)

  • Troubleshoot JavaScript errors

  • Troubleshoot Adobe Analytics variables

  • Recommend testing and debugging best practices

  • Troubleshoot an Adobe Analytics server call across its lifecycle (i.e. from beacon request to showing up in the report)

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem

Section 2: Strategy and design based on a solution design reference (SDR)

Section 3: Analytics implementation and configuration

Section 4: Tag management systems

Section 5: Mobile services

Section 6: Testing, validation, and troubleshooting


The following sections and links will function only after a successful login to the Adobe Credential Management System.

In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*

Take a practice test

We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.

Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.

Please remember that passing a practice test does not guarantee you will pass the certification exam.

Go to the Adobe Certification Exam Prep Portal now to take a practice test.

About the certification exam

Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:

  • Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.

  • Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.

  • Take your exam.

Schedule or take exam AD0-E209 (English)

Go to Examity portal - English exam

Schedule or take exam AD0-E209-J (Japanese)

Go to Examity portal - Japanese exam

Japanese instructions for scheduling


View the certification FAQ.

Additional questions? Contact us.

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