Learn how to become a certified Adobe Analytics Developer Expert.
You should have experience as an implementation consultant in a hybrid role with about 2 years’ experience in Adobe Analytics implementation. You acts as the bridge between IT and the business, translate the business requirements into a technical solution (SDR), and based on requirements provided by the analyst, understand which type of variable is needed, where and how to collect the data, design the data model (data layer), configure and maintain the tag management solution.
You, as the Analytics Developer rarely implement the tags on the page; instead, they are implemented by IT or the system integrator.
You should be familiar with the following tools and environments:
Your certification is valid for two years from when you pass. We recommend taking the newer version when possible, because it covers newer product capabilities.
Complete the online readiness questionnaire to see if your current experience matches the recommended minimum candidate qualification.
Exam objectives and scope
Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)
Section 2: Strategy and design based on a solution design reference (SDR) (6%)
Section 3: Analytics Implementation and Configuration (36%)
Section 4: Tag management systems (20%)
Section 5: Mobile services (8%)
Section 6: Testing, validation, and troubleshooting (20%)
Troubleshoot Adobe Analytics variables
Recommend testing and debugging best practices
Troubleshoot an Adobe Analytics server call across its lifecycle (i.e. from beacon request to showing up in the report)
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem
Section 2: Strategy and design based on a solution design reference (SDR)
Section 3: Analytics implementation and configuration
Section 4: Tag management systems
Section 5: Mobile services
Section 6: Testing, validation, and troubleshooting
The following sections and links will function only after a successful login to the Adobe Credential Management System.
In addition, your profile name in the Adobe Credential Management System must exactly match your Government ID. Failure to have identical information or any mismatch will result in the proctor terminating the exam and will require you to reschedule your appointment in addition to paying an additional exam fee.*
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
Go to the Adobe Certification Exam Prep Portal now to take a practice test.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
Take your exam.
View the certification FAQ.
Additional questions? Contact us.