[Exam AD0-E208]{class="badge neutral"}
Certification journey for Adobe Analytics Business Practitioner Expert
This page provides information on how to attain this certification. It includes a description of the exam, study materials, step-by-step instructions on the certification process, and how to renew your certification.
Exam description exam-description
Learn who should take this exam, what experience is recommended, and what subjects are covered on the exam.
Exam details exam-details
- Level: Expert (1-3 years’ experience)
- Passing Score: 31/50
- Time: 120 mins
- Delivery: Online proctored (requires camera access)
- Available languages: English, Japanese
- Cost: $225 (global) / $150 (India)
- Exam ID: AD0-E208 (English), AD0-E208-J (Japanese)
Intended audience intended-audience
- Digital marketers
- Business analysts
- Business consultants
- Data analysts
- Web analysts
- Digital analysts
- Media / marketing analysts
- Product owners and managers
- UI analysts
- Conversion / optimization specialists
Minimum experience minimum-experience
You should have:
- 2 years’ experience in digital analytics with a marketing background
- An in-depth understanding of digital analytics metrics and dimensions
- An understanding the business value of web technologies
- The ability to translate business requirements into metrics or KPIs
- The ability to build and interpret reports
- The ability to communicate results and can propose a course of action based on analysis of reports
- Helped clients understand how to extract/pull the information they want (for example, help them define their business questions)
- An understanding how the technology works and understands a client’s implementation (for example, where the data sits, how it can be collected, how it is tracked) from a functional standpoint
- At least one year of Adobe Analytics hands-on experience
- A basic understanding of how digital analytics is filtering/structuring data
- An awareness of the integration of Adobe Analytics with other Adobe solutions
Additionally, you should be familiar with the following technologies and environments:
- FTP client
- Current Adobe Analytics Workspace features and other reporting options outside of Workspace (ex. schedule projects and schedule reports)
- Debugging tools relevant to Adobe Analytics (Packet monitor such as an Adobe Debugger, browser developer tools, Charles)
- Admin console (Analytics Reports Suite Admin console and Experience Cloud Admin console)
- Adobe Launch fundamentals/basics
- Apps, SPA, basic website understanding
- Mobile services UI
- Adobe Help Center
- Data export options (ex. right click to export, .csv download, Data feeds, Data Warehouse extract)
Exam objectives and scope exam-objectives
This section provides information on the exam content.
Section 1: Understanding Analytics in the Adobe Experience Cloud Ecosystem (10%)
- Demonstrate knowledge on utilizing the Adobe Experience Cloud ID
- Demonstrate understanding of Adobe Launch
- Demonstrate understanding of common integrations across the Adobe Experience Cloud Ecosystem
Section 2: Reporting and dashboarding for projects (30%)
- Consider the advantages of using a reporting tool based on a given scenario
- Compare fallout and flow visualization and appropriate variable types for reporting
- Apply the process to schedule Projects and Data Warehouse
- Apply the process to share Projects and Reporting and Analytics dashboards for different users and/or groups
- Apply the process to set Alerts
- Apply the process to lookup the dimensions/components
- Apply the process to create a visualization
- Given a scenario, determine the appropriate item to use
- Apply the process to create, configure, and use mobile scorecards
Section 3: Segmentation and calculated metrics (22%)
- Determine how to develop and configure segments
- Apply the process to share segments with others in the organization
- Compare segments
- Apply segments to Projects and Components
- Apply the process to generate calculated and/or segmented metrics
Section 4: General tool knowledge and troubleshooting (12%)
- Analyze reports and identify data quality issues
- Define different types of dimensions and parameters existing in Adobe Analytics (eVars, props and events)
- Determine how to bring data in and out of Adobe Analytics
- Identify information from marketing URLs
Section 5: Administration (10%)
- Apply the process to configure the Marketing Channel reports with Marketing Channel processing rules
- Apply the process to configure Classification Importer and Rule Builder
- Apply the process to configure a virtual report suite based upon an existing segment
- Use the Data Feed Manager Admin UI
- Understanding of data governance
Readiness questionnaire
This online readiness questionnaire is a self-assessment. It will help you gauge whether your current experience matches the recommended minimum candidate qualifications.
Take the online readiness questionnaire
How to get certified how-to-get-certified
These steps take you through the certification process from beginning to end.
| note important |
|---|
| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
You must have an Adobe ID to schedule and take your exam. If you do not have an Adobe ID, you can create one here.
It is necessary to have an Adobe ID for three reasons:
- You will need an Adobe ID to create and log in to your Adobe Credential Management System account. This is where you can view your certifications, exam history, exam scores, and additional information.
- You must be logged in to the Adobe Credential Management System in order to create and log in to your Examity account. That is where you will schedule, pay for, and take your test.
- You must be logged in to the Adobe Credential Management System to take practice tests on the Adobe Certification Exam Prep Portal.
Study Materials
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
| note note |
|---|
| NOTE |
| Some links in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Section 1: Business analysis
- Which Adobe Analytics tool should I use?
- Adobe Analytics Documentation
- About Data Collection
- Analytics Data Feed overview
Section 2: Reporting and dashboarding for projects
- Get started with Reports & Analytics
- Adobe Analytics dashboards - Overview
- Projects overview
- Visualizations overview
- Intelligent Alerts overview
Section 3: Segmentation and calculated metric
Section 4: General tool knowledge and troubleshooting
Section 5: Administration
Take a practice test
We recommend taking the free practice test before you start. You’ll have unrestricted access to all available practice tests for Adobe’s expert-level exams.
Our practice tests are all developed from the same blueprint as the live exams. The practice test will help you understand the topics covered in the live exam.
Please remember that passing a practice test does not guarantee you will pass the certification exam.
To take the practice test:
-
First, log in to the Adobe Credential Management System with your Adobe ID.
-
Then, go to the Adobe Certification Exam Prep Portal to find your practice test.
| note note |
|---|
| NOTE |
| Some in this section will only work after you have logged into the Adobe Credential Management System. Please take a moment to log in now. |
Exam delivery
Adobe uses a vendor called Examity to administer scheduled, proctored exams. All new certification exams are proctored. Renewal exams are on-demand and unproctored.
Schedule, reschedule, or cancel exam
To schedule, reschedule, or cancel your exam:
-
First, log in to the Adobe Credential Management System with your Adobe ID.
-
Then, go to the Examity portal and follow the instructions provided on screen.
Cancellations and rescheduling must be initiated 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves. Neither Adobe Support or exam vendors can process rescheduling and cancellation requests. Cancellations under 48 hours are subject to a rescheduling fee in addition to the exam fee.
How to pay
Pay by credit card: When you schedule your exam, you will be prompted to enter your credit card for payment.
Pay by voucher: To purchase an exam voucher go to: Adobe Certification Voucher Center. You can apply the voucher code when you schedule your exam. See below for voucher discount information.
Purchasing a voucher
You can pay for an exam with a voucher. To purchase an exam voucher go to the Adobe Certification Voucher Center.
You can apply the voucher code when you schedule your exam. See below for voucher discount information.
All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
For more information on vouchers, please see the FAQ.
Discounts
Bulk discounts are available:
| table 0-row-2 1-row-2 2-row-2 3-row-2 | |
|---|---|
| Quantity | Discount |
| 10-24 | 20% |
| 25-49 | 25% |
| 50+ | 33% |
Partner discounts: Bronze level Partners and above get discounts on all Adobe certification exams and classes. You can read more about these discounts and how to access partner benefits on the Solution Partner Portal.
Voucher discounts: All candidates can receive a discount on bulk purchases of 10 or more exams when they purchase via the Adobe Certification Voucher Center.
Note: Bulk discounts cannot be combined with any other offer or discount.
Before exam day
- Run your system test.
- Make sure Zoom is installed on your computer. Zoom must have permission to use your camera and microphone, to share your screen, and to let your proctor take over your computer temporarily.
- Turn off your pop-up blocker before starting the exam.
- Double-check your time zone in your Examity profile by going to the Adobe Credential Management system, clicking on Schedule/Modify my Exam Appointment, selecting your exam, and going to your Examity profile.
| note important |
|---|
| IMPORTANT |
| Government ID required: You MUST use a government-issued photo ID as your valid form of ID. Soft copies or digital IDs are not allowed. Adobe ID account name: Your Adobe ID account name MUST match your name on your government ID. To update your Adobe ID account name, e-mail certif@adobe.com. Please request this correction 72 hours in advance. If the names do not match at the time of the exam, you will need to sign up for a new exam at an additional charge. |
Day of exam
- Be early! Your proctor will start your session precisely at your appointment start time, so allow time to log into Examity before your appointment.
- Prepare your desk space. Remove any additional monitors, electronics, books, notebooks, papers, etc. from your desktop.
- Plug in your computer.
- Close all applications except the screen share and browser. Your proctor will direct you to open the task manager to show that no other applications are running.
- Note: If you are disconnected, you will receive an email notification from Examity Support to assist with reconnecting. You also have the option to reach out to Examity support direct to reconnect.
After the exam
- Upon completion of the exam, you will receive a provisional pass/fail; however, your final score can take up to 72 hours. Once the exam is reviewed and finalized, you will find the score card in Adobe Credential Management under the “History” tab.
- If you fail an Adobe certification exam on your first attempt, you must wait at least 24 hours before retaking the exam. A failing grade on the second or any subsequent attempt requires a waiting period of 14 calendar days before retaking the exam. Each attempt will incur a separate exam fee.
Adobe uses Examity to administer proctored exams online. In the Examity portal, you can:
-
Schedule, reschedule or cancel your exam. Please note that canceling and rescheduling must be initiated prior to 48 hours before the scheduled exam appointment. Candidates must modify this appointment themselves.
-
Pay for your exam. Pay for your certification exam either by voucher or credit card in the Examity portal. To purchase an exam voucher go to: Adobe Certification Voucher System. You can apply the voucher code when you schedule your exam. If you have a discount, it will apply at checkout.
-
Take your exam.
| note note |
|---|
| NOTE |
| You must log in to the Adobe Credential Management System before clicking on the Examity button below. |
Schedule or take exam AD0-E208 (English)
Go to Examity portal - English exam
Schedule or take exam AD0-E208-J (Japanese)
Please schedule your exam between Sunday – Thursday 5pm – 2am ET to ensure we are able to assign a Japanese-speaking proctor. If you schedule outside of these hours, we cannot guarantee a Japanese-speaking proctor.
Once you’ve passed your certification exam, you will receive an Adobe Experience Cloud digital badge from Credly, a provider of digital credentialing services.
Your badge serves as tangible evidence of your proficiency with Adobe Experience Cloud products. By displaying it on your social media profiles or resume, you can demonstrate your accomplishment to potential employers and clients and showcase your skills in these applications.
For existing users, there are two ways to accept your Adobe Certification badge:
- Step 1: Sign into Credly. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 2: Or go to the email you received from Credly to the accept the badge.
- Step 3: Accept and share your badge.
For new users, follow the instructions below to accept your Adobe Certification badge:
- Step 1: Go to the email you received from Credly to accept the badge.
- Step 2: Create an account. (You must use the same email that you used to earn your Adobe credential, or you will not see your badge.)
- Step 3: Accept and share your badge.
Renewing your certification
Certifications expire after two years. To maintain your certification, you must renew it before it expires. Visit the Renew your certification page for more information.
Questions
View the certification FAQ.
Additional questions? Contact us.