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Restart your certification journey by going from expired to certified
This limited time program, offered from April 24th, 2023 through October 20th, 2023, gives you a chance to update your skills and stay ahead of the curve in a rapidly changing digital landscape.
Individuals whose certifications expired starting in 2020 through April 23, 2023, are eligible for this free program.
Introduction
The Adobe Restart Program is an initiative that allows individuals with expired Experience Cloud certifications to re-certify, free of charge. If you have previously held an Adobe Experience Cloud certification that has since expired, you may be eligible to Restart your certification via FREE and non-proctored testing formats. This program is a valuable resource for people seeking to enhance their knowledge and skills of the Adobe Experience Cloud and stay competitive.
Steps to restart your expired certification
If you have received an Email from Adobe Credential Program with a subject “Become Adobe Certified Again For Free,” you can skip to step 2.
- Step 1: Determine whether your expired certification is eligible for the Restart program by checking here. If it is eligible, proceed to Step 2.
- Step 2: Review the restart requirements for your application.
- Step 3: Follow the steps to complete the course assessments/exams before the October 20, 2023, deadline from the options provided.
Adobe Certification Restart paths by application
Instructions for restarting your Adobe Experience Manager certification
Select three activities to complete and pass the course assessments associated with each.
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Study the courses in Experience League
- Step 3: Complete and pass each course assessment with at least 80%
Alternatively, study two courses, pass two course assessments and submit a customer reference form validating your engagement in a project totaling 100 hours in the past 12 months.
For certain Adobe Experience Cloud certifications, the Adobe Credential Program accepts customer references that validate your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project.
In these cases you can provide a customer reference affirming you have participated in at least 100 hours of demonstrated project engagement in the past 12 months.
Once your customer reference has been reviewed you will be notified by the Adobe Credential Team.
The course assessments are free. There is no need to schedule them, and they are not proctored. If you hold multiple Adobe Experience Manager Expert and Master level certifications, you will only need to complete the requirements below and your expert and master AEM certifications will get renewed.
Customer Reference Form for Adobe Experience Manager
Courses and Course Assessments:
You can repeat until you have successfully completed three activities, or completed two activities and the customer reference form.
Instructions for restarting your Adobe Analytics certification
Select three activities to complete and pass the course assessments associated with each.
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Study the courses in Experience League
- Step 3: Complete and pass each course assessment with at least 80%
Alternatively, study two courses, pass two course assessments and submit a customer reference form validating your engagement in a project totaling 100 hours in the past 12 months.
For certain Adobe Experience Cloud certifications, the Adobe Credential Program accepts customer references that validate your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project.
In these cases you can provide a customer reference affirming you have participated in at least 100 hours of demonstrated project engagement in the past 12 months.
Once your customer reference has been reviewed you will be notified by the Adobe Credential Team.
The course assessments are free. There is no need to schedule them, and they are not proctored. If you hold multiple Adobe Analytic Expert and Master level certifications, you will only need to complete the requirements below and your expert and master Analytic certifications will get renewed.
Customer Reference Form for Adobe Analytics
Courses and Course Assessments:
You can repeat until you have successfully completed three activities, or completed two activities and the customer reference form.
Instructions for restarting your Adobe Target certification
Select three activities to complete and pass the course assessments associated with each.
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Study the courses in Experience League
- Step 3: Complete and pass each course assessment with at least 80%
Alternatively, study two courses, pass two course assessments and submit a customer reference form validating your engagement in a project totaling 100 hours in the past 12 months.
For certain Adobe Experience Cloud certifications, the Adobe Credential Program accepts customer references that validate your continued work as an Adobe certified individual leading, managing and/or participating on an Adobe Experience Cloud implementation project.
In these cases you can provide a customer reference affirming you have participated in at least 100 hours of demonstrated project engagement in the past 12 months.
After your customer reference has been reviewed, you will be notified by the Adobe Credential Team.
The course assessments are free. There is no need to schedule them, and they are not proctored. If you hold multiple Adobe Target Expert and Master level certifications, you will only need to complete the requirements below and your expert and master Target certifications will get renewed.
Customer Reference Form for Adobe Target
Courses and Course Assessments:
You can repeat until you have successfully completed three activities, or completed two activities and the customer reference form.
Select the applicable exam based on role to restart your Adobe Audience Manager certification
ADS-E826 Adobe Audience Manager Business Practitioner expert restart exam
Instructions for restarting your certification:
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Review the exam objectives and resources
- Step 3: Take and pass the exam
Get ready
Exam details:
- Level: Expert (1-3 years’ experience)
- Passing Score: 23/30
- Time: 68 mins
- Delivery: On-demand / non-proctored
- Available languages: English
- Cost: FREE
- Exam ID: ADS-E826 - Adobe Audience Manager Business Practitioner expert restart
Exam Objectives and Scope
Section 1: Segment Creation and Syndication (25%)
- Determine the appropriate method to create segments utilizing 1p/2p/3p data for targeting and analytical purposes
- Given a scenario, recommend segments for activation that align to business or campaign goals
- Determine the appropriate method to syndicate segments to destinations for activation
Section 2: Trait Creation (17%)
- Recommend traits for a given audience strategy
- Determine the correct method to create and update rule-based and/or onboarded traits
Section 3: Reporting and Measurements (21%)
- Given a scenario, analyze reports to provide actionable next steps to meet business goals
- Given a scenario, analyze audience optimization
Section 4: Troubleshooting and Administration (26%)
- Given a scenario, verify audience delivery information to ensure scheduled delivery needs
- Determine the appropriate practice to validate offline inbound files
- Given a scenario, determine the correct method to perform QA against the ID sync
- Determine the appropriate method to navigate and activate from the Adobe Audience Marketplace
Section 5: Taxonomy (11%)
- Determine the appropriate structure to create traits and segments that utilize a clear and consistent nomenclature
- Determine the correct technique to maintain an organized platform using a clear folder structure
- Differentiate between the different types of destinations
Get prepped
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Resources:
- Audience Manager Product Documentation
- Adobe Support - Experience Cloud Audiences
- Experience Cloud Learn and Support
- Experience League - Audience Manager
Restart your certification
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
ADS-E825 Adobe Audience Manager Architect master restart exam
Instructions for restarting your certification:
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Review the exam objectives and resources
- Step 3: Take and pass the exam
Get ready
Exam details:
- Level: Master (3-5 years’ experience)
- Passing Score: 22/29
- Time: 58 mins
- Delivery: On-demand / non-proctored
- Available languages: English
- Cost: FREE
- Exam ID: ADS-E825 - Adobe Audience Manager Architect Master restart
Scope and objectives:
Section 1: Implementation Analysis (28%)
- Determine how to guide and support implementation of AAM as a stand-alone product or as part of a cloud solution
- Analyze outbound destination options and recommend an AAM implementation approach
- Determine a data onboarding strategy for a business use case
- Identify features such as visitor profile viewer, tags, RBAC, and so on to align with business goals
- Determine how to design and test pixels required to create segments and traits
Section 2: Solution Design and Recommendations (17%)
- Determine AAM capabilities based on customer use case for audience and activation
- Apply procedural concepts to utilize audience identity solutions to compliment design architecture
- Identify attribute and behavioral data and map it to specific business use cases
- Apply procedural concepts to design folder taxonomy and naming convention
Section 3: Segmentation and Activation (31%)
- Apply procedural concepts to create destinations in Audience Manager
- Identify signals to create Rule-Based, Onboarded, and Algorithmic Traits
- Apply procedural concepts to create segments using frequency/recency
- Determine how to create segments using profile merge rules
- Apply procedural concepts to create an algorithmic or predictive model
- Determine segmentation logic based on use cases
Section 4: Privacy and Data Governance (7%)
- Recommend Audience Manager capabilities as it relates to governance, privacy, and security
- Identify customer data policies that are in line with government regulations
Section 5: Performance and Reporting (17%)
- Determine how to configure reports in AAM to gather signal, traits, and segment performance per business requirements
Get prepped
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Implementation Analysis
Section 2: Solution Design and Recommendations
Section 3: Segmentation and Activation
Section 4: Privacy and Data Governance
Section 5: Performance and Reporting
Restart your certification
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Select the applicable exam based on role to restart your Adobe Campaign certification
ADS-E821 Adobe Campaign Standard Developer expert restart exam
Instructions for restarting your certification:
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Review the exam objectives and resources
- Step 3: Take and pass the exam
Get ready
Exam details:
- Level: Expert (1-3 years’ experience)
- Passing Score: 23/30
- Time: 60 mins
- Delivery: On-demand / non-proctored
- Available languages: English
- Cost: FREE
- Exam ID: ADS-E821 - Adobe Campaign Standard Developer expert restart
Scope and objectives:
Section 1: Campaign management
- Organize hierarchies based on a given use case
- Given sample business requirements, determine what can be fulfilled by OOTB features
- Given a scenario, apply best practices to design a multi- or cross-channel campaign
- Identify channels (push notification, email, SMS, direct mail, in-app) in Campaign Standard
Section 2: Delivery management
- Given sample requirements, design and configure a delivery
- Apply best practices in delivery design
Section 3: Workflow design and execution
- Manipulate data for use in a campaign, configure targeting, enrichment
- Identify targets: data collection, segmentation, audiences, lists, filtering
- Given a use case, identify the use of the main marketing-related tables
Section 4: Administration, monitoring and reporting
- Interpret delivery error logs and identify and solve workflow errors
- Determine and measure the success of deliveries and campaigns
- Recognize access and named rights
Get prepped
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Data Modeling and Management
- Create a custom resource (video)
- Create a resource
- Configure screen definition and filtering (video)
- Configure screen definition
- Configure filtering
- Create a custom link (video)
- Configuring the keys, indexes, and links
- Approval Process Learning Path (course module)
- Updating and publishing a resource
- Troubleshoot data modeling
- Building technical workflows
Section 2: Campaign Management
- Troubleshoot Errors
- Workflow best practices
- Build a campaign
- Get started with profiles and audiences
- About typologies and typology rules
- Filtering rules
- Create and manage templates
- Configuring a landing page
- Subscription Services
- Channels to send a delivery
- Tracking and monitoring a delivery
- Delivery summary
- Discover email designer (video)
- Campaign Email Designer
- Customize your reports
- Get started with dynamic reports
Section 3: Administration
- Security groups
- Organizational units
- Managing packages
- Exporting / importing custom resources
- External accounts
- Managing execution options
- Monitoring workflow execution
- Create a new brand
- About channel configuration
- Get started with communication channels
Restart your certification
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
ADS-E822 Adobe Campaign Standard Business Practitioner expert restart exam
Instructions for restarting your certification:
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Review the exam objectives and resources
- Step 3: Take and pass the exam
Get ready
Exam details:
- Level: Expert (1-3 years’ experience)
- Passing Score: 23/30
- Time: 60 mins
- Delivery: On-demand / non-proctored
- Available languages: English
- Cost: FREE
- Exam ID: ADS-E822 - Campaign Standard Business Practitioner expert restart
Scope and objectives:
Section 1: Campaign management
- Organize hierarchies based on a given use case
- Given sample business requirements, determine what can be fulfilled by OOTB features
- Given a scenario, apply best practices to design a multi- or cross-channel campaign
- Identify channels (push notification, email, SMS, direct mail, in-app) in Campaign Standard
Section 2: Delivery management
- Given sample requirements, design and configure a delivery
- Apply best practices in delivery design
- Apply the latest features of Email Designer
Section 3: Workflow design and execution
- Manipulate data for use in a campaign, configure targeting, enrichment
- Identify targets: data collection, segmentation, audiences, lists, filtering
- Given a use case, identify the use of the main marketing-related tables
Section 4: Administration, monitoring and reporting
- Interpret delivery error logs and identify and solve workflow errors
- Determine and measure the success of deliveries and campaigns
- Recognize access and named rights
Get prepped
Section 1: Campaign management
- Adobe Campaign Standard Documentation (working with marketing activities, building email content, communication channels, deliveries, configuring channels)
Section 2: Delivery management
- Adobe Campaign Standard Documentation (building email content, preparing and testing messages, communication channels – email, application settings)
Section 3: Workflow design and execution
- Adobe Campaign Standard Documentation (managing processes and data, managing audiences, scheduling messages, adding or extending a resource)
Section 4: Administration, monitoring, and reporting
- Adobe Campaign Standard Documentation (executing a workflow, testing and sending, customizing reports, profiles and audiences, users and security)
Restart your certification
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
ADS-E823 Adobe Campaign Classic expert and/or master restart exam
Instructions for restarting your certification:
- Step 1: Successfully log in to Adobe Credential Management System, then return to this page
- Step 2: Review the exam objectives and resources
- Step 3: Take and pass the exam
Get ready
Exam details:
- Level: Expert (1-3 years’ experience) and Master (3-5 years’ experience)
- Passing Score: 42/55
- Time: 110 mins
- Delivery: On-demand / non-proctored
- Available languages: English
- Cost: FREE
- Exam ID: ADS-E823 - Adobe Campaign Classic expert and/or master restart
Scope and objectives
Section 1: Installation and system configuration (23%)
- Given a scenario, determine which options should be used (i.e., moving things from stage to production)
- Ability to use Packages to migrate between instances
- Explain how deployment Wizard settings impact deliverability
- Outline the underlying infrastructure of the hosting model available for Adobe Campaign Classic v8
- Describe commonly used OOTB functions
- Explain integration with other Adobe Experience Cloud products
- Explain integration using standard external accounts
Section 2: Customization (18%)
- Describe best practices for using SQL functions in Adobe Campaign
- Describe best practices for developing with JavaScript in Adobe Campaign
- Given a set of requirements, apply best practices around a data model
- Describe the requirements and processes for access management
- Describe folder structure management
Section 3: Data architecture (22%)
- Identify the data storage differences in v8
- Identify the built-in workflows that synchronize local data to Snowflake
- Explain when to use staging tables vs direct writes to Snowflake
- Identify the new API commands in Batch processing and when/how to use
- Given a scenario, explain how to create custom schemas (how to use other schemas as template, sys filters, locking down data, links)
- Explain the integration between different solutions and Campaign such as Adobe Experience Platform and Journey Optimizer
Section 4: Campaign, workflow, delivery, and reporting (37%)
- Apply best practices to build a campaign
- Given a scenario, analyze workflow errors
- Given a scenario, analyze delivery errors around target mapping
- Describe workflow practices that have a negative impact on performance
- Given a use case, recommend targeting workflow design
- Apply delivery and approval settings
- Given a scenario, determine the appropriate report(s) to generate
- Given a scenario, select the best approach to integrate with external data sources
- Apply data integration techniques within a workflow
- Describe functionality in the workflow activity palette
- Troubleshoot or configure an instance using Control Panel
Get prepped
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Installation and system configuration
- Managing packages
- Work with data packages
- Deploying an instance
- Integrating with Adobe Campaign Classic
Section 2: Customization
- JavaScript scripts and templates
- Data model best practices
- Create and manage operators
- Manage access to folders
Section 3: Data architecture
- Transition from Campaign Classic v7 to Campaign v8
- Work with Sources and Destinations
- Specific FFDA Campaign APIs
- About Adobe ID
Section 4: Campaign, workflow, delivery, and reporting
- Workflow best practices
- Set up and manage the approval process
- Enrichment
- Import and export best practices
Restart your certification
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Instructions for restarting your certification:
- Step 1 - Successfully log in to Adobe Credential Management System then return to this page
- Step 2 - Review the exam objectives and resources
- Step 3 - Take and pass the exam
Get ready
Exam details:
- Level: Expert (1-3 years’ experience)
- Passing Score: 30/40
- Time: 80 mins
- Delivery: On-demand / non-proctored
- Available languages: English
- Cost: FREE
- Exam ID: ADS-E824 - Adobe Marketo Engage Business Practitioner expert restart
Scope and objectives:
Section 1: Administration and maintenance (12%)
- Determine the mapping process between Marketo and CRM
- Identify what happened to an asset using the Audit Trail
- Recognize differences between users and roles
- Given a scenario, identify the best fit for using workspace and partitions
- Identify CRM platforms with native Marketo synchronization
- Given a scenario, locate where information is referenced
Section 2: Marketing activities/Campaign management (48%)
- Demonstrate an understanding of Smart Campaigns, logic, constraints, and flow steps
- Given a scenario, define the next step
- Identify the root cause of a problem
- Interpret the relationship between programs, channels, tags, and period cost
- Demonstrate/apply the correct configuration to Engagement Programs
- Give examples of usage for different types of tokens
- Summarize the utility of Webhooks in Marketo and how they are used
- Identify and apply the appropriate use of the PMCF
- Explain the benefits of Global Assets and how to use them
- Demonstrate the capabilities of forms
- Perform and analyze an A/B test strategy
- Identify where a program or asset has been referenced with ‘Used By’
- Troubleshoot communication limits
- Use Webinar provider information in an event program
Section 3: Lead management (10%)
- Outline the key decision points in defining the lifecycle model
- Apply best practices around lead scoring
- Implement the appropriate interesting moments
- Interpret the lead activity log
- Given a scenario, identify the creation source
Section 4: Data management (10%)
- Demonstrate how to set up a data management program
- Analyze an instance’s data quality
- Identify a few key pieces of Marketo’s data retention policy as it relates to smart lists
- Summarize how segmentation works
Section 5: Reporting (5%)
- Given an outcome of a campaign, determine how to set up a program to provide the best reporting
- Given a scenario, be able to investigate and assign the appropriate acquisition program
Section 6: Best practices (15%)
- Demonstrate the relevance of lead scoring in marketing and sales collaboration
- Illustrate the benefits of the folder structure and naming conventions
- Apply best practices around A/B testing
- Explain the process to perform a quality check on any Marketo program
- Explain the process to perform a quality check on an email
Get prepped
You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.
Here are some suggested resources to help you prepare:
Section 1: Administration and maintenance
- Experience League - Marketo Engage Product Documentation (Field Management, CRM Sync, Audit Trail, User Administration, Workspaces and Partitions, Smart Lists, Custom Field)
- Adobe Marketo Nation (Synching with Salesforce, CRM integrations)
Section 2: Marketing activities/Campaign management
- Adobe Marketo Nation (Random Sample, Smart Campaign with data value fire, Wait Steps, member.webinar url, Campaign Inspector, Filter Logic, Using Tokens in Emails, Lead creation via Form Fill Out, Assets and Workspaces, Managing Forms)
- Experience League - Marketo Engage Product Documentation (Smart Lists, Smart Campaigns, Demand Generation Forms, Demand Generation Events, Email Marketing, Creating Programs, Events, Audit Trail, Working with Programs, Administration Tags, Drip Nurturing, Landing Pages, Tokens, Administration Additional Integrations, Webhook, Program Member Custom Fields, Workspace and Person Partitions)
Section 3: Lead management
- Adobe Marketo Nation (Build a Lead Lifecycle Program video, Unsubscribe from Email)
- Experience League - Marketo Engage Product Documentation (Smart Campaigns, Marketo Sales Insight, Interesting Moments, Managing People in Smart Lists, System Managed Fields)
Section 4: Data management
- Adobe Marketo Nation (Maintaining a Directory of Leads Bouncing Emails article, How to Manage Your Marketo Database for Deliverability support blog, Marketo Activities Data Retention Policy - Under the Hood article)
- Experience League - Marketo Engage Product Documentation (Email Marketing Hard and Soft Bounces, Report Types, Personalization, Dynamic Content)
Section 5: Reporting
- Adobe Marketo Nation (Setting Acquisition best practices article)
- Experience League - Marketo Engage Product Documentation (Reporting, Performance Insights, Program Performance Report, Editing reports, Program Membership)
Section 6: Best practices
- The Definitive Guide to Lead Scoring
- Experience League - Marketo Engage Product Documentation (Working with Programs, Email Marketing, A/B Testing)
- Adobe Marketo Nation (Mind your QA Process)
Restart your certification
This exam is free, open book, and un-proctored. You may take the exam up to three times. If you are unsuccessful after the third attempt, you must wait 30 days to try again. Failure to comply might result in your certification being revoked.
Questions
View the certification FAQ.
Additional questions? Contact us.
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