Renew your Adobe Campaign Classic certification

You must have the following active certifications to renew:

Adobe Campaign Classic Business Practitioner Professional

How to renew your certification:

• Step 1: Successfully log in to Adobe Credential Management System, then return to this page
• Step 2: Review the exam objectives and resources
• Step 3: Take and pass the exam

Get ready

Exam details

• Passing Score: 27/35
• Time: 70 minutes
• Cost: FREE/non-proctored
• Delivery: On-demand
• Available languages: English
• Exam ID: AD5-E841 - Adobe Campaign Classic Business Practitioner Professional

Scope and objectives

Section 1: Build a Campaign 31.4%

• Recognize the different Digital Marketing concepts and objectives
• Identify and define key tool features and structure, in relation to the interface
• Determine the appropriate delivery template with subdomain to use given Business Requirements
• Identify the appropriate delivery preparation or personalization requirements given Business Requirements
• Determine the correct target audience among profiles and analyze the results of the expected outcomes
• Recommend and apply the correct campaign approval settings
• Determine scheduling based on campaign requirements
• Recognize where to locate delivery results or output
• Differentiate between different error and warning types (delivery, campaign, and workflow level)

Section 2: Workflow Management and Platform Capabilities 11.4%

• Given a scenario, determine which workflow activities should be selected
• Differentiate between campaign and technical workflows
• Given a scenario, determine which workflow solution is optimal for continuous, waits, recurring, aborts situations
• Identify the new capabilities and features of Campaign V8 compared to previous versions

Section 3: Data Operations 22.9%

• Determine how to modify columns within a view in order to test data/output
• Describe the purposes of the union, intersection, exclusion, and split workflow targeting activities
• Determine appropriate method to reconcile data, generate a complement, deduplicate, and import data
• Given a scenario, identify which data enrichment rule should be used
• Given a scenario, determine how to segment an audience and store as a list and cells
• Given a scenario, determine the best method to export data to destinations by configuring them

Section 4: Delivery Configuration 22.9%

• Given a scenario, determine the correct delivery type
• Given business requirements, determine how to create templates
• Given business requirements, determine the correct delivery properties
• Identify and apply OOTB personalization options available for a delivery (link to mirror page, greeting, un-sub link)
• Given a scenario, determine the appropriate typology rule (control, filtering, pressure, capacity)
• Identify the cause of a recipients’ exclusion of a delivery in the log and check delivery diagnostics
• Indicate where/how to test delivery content and personalization
• Differentiate among the various delivery states that occur during processing and apply actions

Section 5: Reporting 11.4%

• Identify common OOTB reports and where to access them
• Determine which OOTB report is needed based on reporting requirements
• Identify the Descriptive Analysis functionality inside Adobe Campaign
• Given a scenario, apply the right authorizations to limit/allow access to Campaign objects

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

• Adobe Campaign Standard reporting
• What Is A KPI? Definition & Examples
• Get started with marketing campaigns
• Use templates
• Personalize emails using dynamic content blocks
• Query
• Delivery reports
• Managing approvals in a campaign
• Manage time zones
• Recurring and periodic campaigns
• Delivery dashboard
• Understand delivery failures

Section 2

• Workflow activities
• Technical workflows
• Default groups
• Wait
• Transition from Campaign Classic v7 to Campaign v8

Section 3

• Use workflow data
• Targeting activities in workflows
• Data reconciliation
• Get started with data import and export
• Cells
• List update
• Get started with data import and export
• Import and export data using workflows
• Data extraction (file)

Section 4

• Direct mail delivery
• Personalization blocks
• Configure and send the delivery
• About campaign typologies
• Delivery dashboard
• Preview and test your email

Section 5

• Get started with reporting
• Indicator calculation
• Use the descriptive analysis wizard
• Adobe Campaign Classic Menus Authorizations
• Use named rights to set up permissions

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Adobe Campaign Classic Business Practitioner Professional Renewal Exam - AD5-E841 link below.

Take the Adobe Campaign Classic Business Practitioner Professional Renewal Exam - AD5-E841

You must have the following active certifications to renew:

Adobe Campaign Classic Developer Professional

How to renew your certification:

• Step 1: Successfully log in to Adobe Credential Management System, then return to this page
• Step 2: Review the exam objectives and resources
• Step 3: Take and pass the exam

Get ready

Exam details

• Passing Score: 31/41
• Time: 82 minutes
• Cost: FREE/non-proctored
• Delivery: On-demand
• Available languages: English
• Exam ID: AD5-E851 - Adobe Campaign Classic Developer Professional

Scope and objectives

Section 1: System Configuration 26%

• Demonstrate system-wide configuration of settings in the Administration node
• Apply the process to extend the OOTB Recipient schema
• Define schema details (primary keys, auto primary keys, database indexes)
• Distinguish the applicable uses of Form Renderings
• Distinguish system-wide configuration settings that affect the workspace/project level
• Identify configuration settings for SFTP external accounts
• Identify the configuration settings for Open and Closed enumerations
• Differentiate Typology Rule Types
• Identify requirements to utilize a custom Target Map and its effects to OOTB functionality
• Describe how externally-generated audiences from other Adobe Experience Cloud solutions are accessed in Adobe Campaign
• Describe the business use case for interactions and offers
• Describe the business use case for Message Center
• Identify V8 API data import functionality

Section 2: Customization 16%

• Apply the process to edit Campaign schemas
• Identify the settings to ensure correct schema extension or configure custom schemas
• Describe the use case for customized Options
• Describe the use case for Seedlists
• Modify the OOTB opt-out / Unsubscribe web app
• Apply the process to create Content Management components
• Identify the use cases to use Content Management
• Apply to process to update the OOTB forms

Section 3: Operational Security 10%

• Describe the process for adding user groups and roles
• Apply the process to translate the user management matrix with correct user rights and hierarchy
• Identify and define the correct permissions
• Identify the security zone for a user group

Section 4: Technical Workflows 30%

• Apply the process to import/export
• Identify the different sources of data that a workflow can access
• Apply the process to transform data and manipulate the work table
• Enumerate applicable workflow activities and their features/properties
• Apply the process to configure workflow properties
• Extend activity functionality using the Expression Editor
• Distinguish the difference between the OOTB workflows and user-created workflows
• Explain the purpose of the OOTB workflows
• Troubleshoot custom workflows
• Differentiate between variable types and their scope and usage
• Identify the OOTB variables and their use
• Apply the process to configure alerts and approvals
• Identify type of campaign databases

Section 5: Instance Maintenance 4%

• Identify errors from different service logs
• Explain Workflow Heatmap readings

Section 6: Campaign Configuration 14%

• Apply the process to create campaigns using Campaign templates
• Describe the process to create approvals
• Identify errors by analyzing audit logs
• Identify the usage of different deliveries, given a campaign scenario
• Define the process to create the advanced process in workflows
• Describe workflow execution methods

Get prepped

You are not required to complete training before taking the exam, and training alone will not provide you with the knowledge and skills required to pass the exam. A combination of training and successful, on-the-job experience are critical to providing you with the repository needed to pass the exam.

Here are some suggested resources to help you prepare:

Section 1

• Campaign Settings FAQ
• Use a custom recipient table
• Importing and exporting audiences
• Implement SOAP methods
• Work with data packages
• Database mapping
• Connect Campaign with your solutions
• Campaign-specific External Accounts
• Apply a typology to a delivery

Section 2

• Schema structure
• Seed addresses
• Publication templates
• Use data schemas in Campaign
• Edit forms

Section 3

• Create and manage operators
• Use named rights to set up permissions

Section 4

• Adobe Campaign Classic v7 & Campaign v8
• Unzip or decrypt a file
• Advanced capabilities
• Delivery
• Alert
• Database mapping
• Use aggregates
• File transfer
• Error management
• Dates

Section 5

• Workflow Heatmap

Section 6

• Use control groups
• Define approvals
• Monitor workflow execution
• Recurring delivery
• Adobe Campaign Standard
• Start a workflow

Renew your certification

Ensure that you have followed step 1 above, and successfully logged in to Adobe Credential Management System first. Then, to renew your certification, click the Adobe Campaign Classic Developer Professional Renewal Exam - AD5-E851 link below.

Take the Adobe Campaign Classic Developer Professional Renewal Exam - AD5-E851