Campaign tracking capabilities track the messages sent and help you analyze the behavior of recipients: opening, clicks on links, subscriptions/unsubscription, and more. You can access dedicated logs, reports and metrics, query the database to review collected data, and more.
↗️ For more on this, refer to Campaign Classic v7 documentation.
The delivery dashboard is a key tool to monitor your deliveries and potential issues during the sending of messages.
↗️ For more on this refer to Campaign Classic v7 documentation.
Key tracking capabilities available in Campaign are listed below.
You can track the reception of messages and the activation of the links inserted in the message content to better understand the behavior of recipients.
Tracking options can be configured by activating or deactivating tracked URLs.
Tracked link personalization
Campaign tracking capabilities allow you to add links in emails that can be personalized and that support tracking.
The Tracking technical workflow retrieves the tracking data once the delivery has been sent and tracking activated. This data can be found in the Tracking tab of your delivery.
Before sending your messages with your tracking, you can test the tracking on your mirror page, email logs and links.
Tracking a web application
You can also track and measure visits on Web application pages with tracking tags. This functionality can be used for all Web application types such as forms and online surveys.
Web application tracking opt-out
The Web application tracking opt-out enables you to stop tracking web behaviors of end-users who opt-out of behavioral tracking. You can include the ability to display a banner into web applications or landing pages to allow users to opt-out.
This report provides statistics on opens, clicks and transactions and lets you track the marketing impact of the delivery.
URLs and click streams
This report shows the list of pages visited following a delivery.
Person/people and recipients
Better understand the tracking difference between a person/people and a recipient in Adobe Campaign with this example.
This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery such as open, click-through rates and click streams.
The different tables give you the list of indicators used in the different reports and their calculation formula depending on the delivery type.
Adobe Campaign offers a set of capabilities to monitor your processes and your environment.
Monitoring your deliveries after they have been sent is a key step to ensure your maketing campaigns are efficient and reach out to your customers.
↗️ Learn more about the information you can monitor after sending a delivery, understand how delivery failures and quarantines are managed in Campaign Classic v7 documentation
↗️ Learn how to monitor workflow execution in Campaign Classic v7 documentation
↗️ Instance monitoring guidelines are available in Campaign Classic v7 documentation
Use the Audit trail self-service interface to monitor changes made within your instance. Audit trail captures, in real-time, a comprehensive list of actions and events occurring within your Adobe Campaign instance. You can access a history of data to help answer questions such as: what happened to your workflows, and who last updated them or what did your users do in the instance.
↗️ Learn more about Audit trail in Campaign Classic v7 documentation