Track and monitor messages

Tracking capabilities in Campaign

Campaign tracking capabilities track the messages sent and help you analyze the behavior of recipients: opening, clicks on links, subscriptions/unsubscription, and more. You can access dedicated logs, reports and metrics, query the database to review collected data, and more.

↗️ For more on this, refer to Campaign Classic v7 documentation.

The delivery dashboard is a key tool to monitor your deliveries and potential issues during the sending of messages.

↗️ For more on this refer to Campaign Classic v7 documentation.

Key tracking capabilities available in Campaign are listed below.

Message tracking

Tracked links

You can track the reception of messages and the activation of the links inserted in the message content to better understand the behavior of recipients.

↗️ Learn more in Campaign Classic v7 documentation

URL tracking

Tracking options can be configured by activating or deactivating tracked URLs.

↗️ Learn more in Campaign Classic v7 documentation

Tracked link personalization

Campaign tracking capabilities allow you to add links in emails that can be personalized and that support tracking.

↗️ Learn more in Campaign Classic v7 documentation

Tracking logs

The Tracking technical workflow retrieves the tracking data once the delivery has been sent and tracking activated. This data can be found in the Tracking tab of your delivery.

↗️ Learn more in Campaign Classic v7 documentation

Testing tracking

Before sending your messages with your tracking, you can test the tracking on your mirror page, email logs and links.

↗️ Learn more in Campaign Classic v7 documentation

Web application tracking

Tracking a web application

You can also track and measure visits on Web application pages with tracking tags. This functionality can be used for all Web application types such as forms and online surveys.

↗️ Learn more in Campaign Classic v7 documentation

Web application tracking opt-out

The Web application tracking opt-out enables you to stop tracking web behaviors of end-users who opt-out of behavioral tracking. You can include the ability to display a banner into web applications or landing pages to allow users to opt-out.

↗️ Learn more in Campaign Classic v7 documentation

Tracking reports

Tracking statistics

This report provides statistics on opens, clicks and transactions and lets you track the marketing impact of the delivery.

↗️ Learn more in Campaign Classic v7 documentation

URLs and click streams

This report shows the list of pages visited following a delivery.

↗️ Learn more in Campaign Classic v7 documentation

Person/people and recipients

Better understand the tracking difference between a person/people and a recipient in Adobe Campaign with this example.

↗️ Learn more in Campaign Classic v7 documentation

Tracking indicators

This report combines the key indicators for tracking the behavior of recipients upon receiving the delivery such as open, click-through rates and click streams.

↗️ Learn more in Campaign Classic v7 documentation

Indicator calculation

The different tables give you the list of indicators used in the different reports and their calculation formula depending on the delivery type.

↗️ Learn more in Campaign Classic v7 documentation

Monitoring guidelines

Adobe Campaign offers a set of capabilities to monitor your processes and your environment.

Monitor your deliveries

Monitoring your deliveries after they have been sent is a key step to ensure your maketing campaigns are efficient and reach out to your customers.

↗️ Learn more about the information you can monitor after sending a delivery, understand how delivery failures and quarantines are managed in Campaign Classic v7 documentation

Monitor your workflows

↗️ Learn how to monitor workflow execution in Campaign Classic v7 documentation

Monitor your instance

↗️ Instance monitoring guidelines are available in Campaign Classic v7 documentation

Use the Audit trail self-service interface to monitor changes made within your instance. Audit trail captures, in real-time, a comprehensive list of actions and events occurring within your Adobe Campaign instance. You can access a history of data to help answer questions such as: what happened to your workflows, and who last updated them or what did your users do in the instance.

↗️ Learn more about Audit trail in Campaign Classic v7 documentation

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