Manage subscriptions and unsubscriptions

Use Adobe Campaign to create and monitor your information services such as newsletters and to manage the subscriptions/unsubscriptions to these services. Several services can be defined in parallel, for example: specialist newsletters for certain product categories, themes or areas of a web site, subscriptions to various types of alert messages and real-time notifications. Refer to Manage subscriptions.

↗️ Learn how to create an information service, send newsletter and manage opt-in and opti-out in Campaign Classic v7 documentation

To subscribe (opt-in) a profile to a service, available options are:

  • Manually add the service to the recipient profile: to do this, from the Subscriptions tab of their profile, click Add and select the information service concerned.

    ↗️ Learn more in Campaign Classic v7 documentation

  • Automatically subscribe a set of recipients to the service. The list of recipients can come from a filtering operation, a group, a folder, an import, or a direct manual selection. To subscribe these recipients, select the profiles and right-click. Select Actions > Subscribe selection to a service….

    Select the service concerned, and start the operation.

    ↗️ Learn more in Campaign Classic v7 documentation

  • Import recipients and subscribe them automatically to an information service. To do this, select the service concerned in the last step of the import wizard.

    ↗️ Learn more in Campaign Classic v7 documentation

  • Use a web form so that recipients can subscribe to a service.

    Campaign comes with a default web form to manage opt-in. You can personalize it and map the profile data.

    ↗️ Learn more in Campaign Classic v7 documentation

  • Create a targeting workflow and using a Subscription service activity.

    ↗️ Learn more in Campaign Classic v7 documentation

To unsubscribe (opt-out) a profile from a service, available options are:

Manual unsubscription

  • Personalized unsubscription link or web form
  • Manual deletion of an information service
  • Manual deletion of recipients from particular subscription service

Automatic unsubscription

  • Specify a duration limit of the information service: recipients will be unsubscribed automatically when the period of validity has expired. This period is specified in the Edit tab of the service properties. It is expressed in days.
  • Set up an unsubscription workflow for a population.

↗️ Learn more in Campaign Classic v7 documentation


Subscriptions and unsubscriptions are asynchronous processes. Opt-in and opt-out requests are processed each hour. Learn more

You can also enable your delivery recipients to forward messages to a friend. To do this, insert the relevant links into your delivery. You may then track this sharing process as well as the number of visits to the concerned pages.

↗️ For more on this capability, refer to Campaign Classic v7 documentation

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