Use personalization fields to deliver personalized content on a one-to-one basis, based on the rules you set for each recipient.
A personalization field is a single data field reference used when personalizing a delivery for a specific recipient. The actual data value is inserted during the delivery analysis phase.
A personalization tag always uses the following syntax:
For example, to insert the name of the recipient, stored in the recipient table, the personalization field uses the
<%= recipient.lastName %> syntax.
Personalization fields content cannot exceed 1024 characters.
To insert personalization fields, click the drop-down icon that is accessible from any header, subject, or message body field.
The personalization fields are inserted, and ready to be interpreted by Adobe Campaign: during message preparation, the fields are replaced by their value for a given recipient.
This replacement can then be tested in the Preview tab.
In the use case below, learn how to personalize an email subject and body with recipient data:
Learn how to add a personalization field to the subject line and the content of an email delivery in the following video.