As a former Campaign Classic v7 user, you should not expect any big disruption in the way you usually interact with Adobe Campaign. Most changes in v8 are not visible, except for small changes surfacing in the UI and configuration steps.
For now, Campaign v8 is only available as a Managed Cloud Service, and cannot be deployed on an on-premise or hybrid environments. Learn more
Automated migration from an existing Campaign Classic v7 environment is not yet available.
Adobe Campaign v8 is available as a Managed Cloud Service.
Adobe Campaign Managed Cloud Services provides a Managed Services platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management and cross channel execution. Learn more about Campaign Managed Cloud Services in the product description page.
The new offering combines best-in-class services with proactive oversight and timely alerting, focusing on three areas:
As a former Campaign Classic user, note that most of the Campaign Classic v7 features are available with Campaign v8, except a small set of them, listed in this section.
Campaign v8 relies on a hybrid architecture. If you are transitioning from Campaign Classic v7, note that all deliveries go through the mid-sourcing server. Learn more
As a consequence, internal routing is not possible in Campaign v8, and the external account has been disabled accordingly.
Campaign v8 works with Snowflake.
In its Enterprise (FFDA) deployment, Adobe Campaign v8 works with two databases: a local Campaign database for the user interface real-time messaging and unitary queries and write through APIs, and a Cloud Snowflake database for campaign execution, batch queries and workflow execution.
Campaign v8 Enterprise brings the concept of Full Federated Data Access (FFDA): all data is now remote on the Cloud Database. With this new architecture, Campaign v8 Enterprise (FFDA) deployment simplifies data management: no index is required on the Cloud Database. You only need to create the tables, copy the data and you can start. The Cloud database technology does not require specific maintenance to guarantee the level of performance.
Learn more about Campaign v8 architecture in this page.
Campaign users connect through their Adobe ID only. The same Adobe ID is used to keep all your Adobe plans and products associated with a single account, for all Adobe Experience Cloud solutions.
Learn how to connect to Campaign in this page.
Use the Marketing Analytics module to analyze and measure data, calculate statistics, simplify and optimize report creation and calculation. In addition, create reports and build target populations: once identified, they are stored in lists that can be used in Adobe Campaign (targeting, segmentation, etc.).
Adobe Campaign cube reports are optimized and bring better scale capabilities than Campaign Classic v7. Former limitations on Cubes do not apply in Campaign v8.
Please note that some capabilities are not available in this version of Campaign, such as:
To align with Campaign v8 new architecture and deployment model, some historic Campaign Classic v7 capabilities are no longer supported with Campaign v8, such as:
Some non-available or unsupported features may still be visible in the user interface.