Campaign Classic v7 - Campaign v8 capabilities

As an existing Campaign Classic v7 user, you should not expect any big disruption in the way you usually interact with Adobe Campaign. Most changes in v8 are not visible, except for small changes surfacing in the UI and configuration steps.

Key changes:

  • Create segments up to 200x faster
  • Increase speed of delivery
  • Real-time reporting with Cubes

As a Campaign Classic user, note that most of the Campaign Classic v7 features are available with Campaign v8, except a small set of them, listed in this section. Others will come in future releases. Learn more in this section

Learn more about Campaign v8 architecture in this page.

Product configuration changes

Campaign and Snowflake

Adobe Campaign v8 works with two databases: a local database for the user interface real-time messaging and unitary queries and write through APIs, and a Cloud database for campaign execution, batch queries and workflow execution.

This is a foundational change in the software architecture. Data is now remote and Campaign federates the whole data, including Profiles. Campaign processes now scales end-to-end, from targeting to message execution: data ingestion, segmentation, targeting, queries, deliveries will now typically run in minutes. This new version solves the whole challenge of scaling while keeping the same level of flexibility & extensibility. The number of profiles is almost unlimited, and data retention can be extended.

Cloud storage is performed in Snowflake: a new built-in external account ensures connectivity with the Cloud Database. It is configured by Adobe and must not be modified. Learn more

Any built-in schema/table which needs to be moved or replicated in Cloud Database comes with a built-in schema extension under the xxl namespace. Those extensions contain any modification required to move built-in schemas from the Campaign local database to the Snowflake Cloud database and to adapt their structure accordingly: new UUID, updated links, etc.


Customer data is not stored in the local Campaign database. As a consequence, any custom table needs to be create in the Cloud database.

Specific APIs are available to manage data between the local and the cloud database. Learn how these new APIs work and how to use them in this page.

Data replication

A specific technical workflow handles replication of tables that need to be present on both sides (Campaign local database and Cloud database). This workflow is triggered every hour and relies on a new built-in JavaScript library.


Multiple replication policies have been created, based on the size of the table (XS, XL, etc.).
Some tables are replicated in real-time, others will be replicated on an hourly basis. Some tables will have incremental updates, others will go through a full update.

Learn more about Data replication

ID management

Campaign v8 objects now use a Universally Unique ID (UUID), which allows for unlimited unique values to identify data.

Please note that this ID is string-based and not sequential. The primary key is not a numerical value in Campaign v8, and you need to use autouuid and autopk attributes in your schemas.

In Campaign Classic v7 and earlier versions, the unicity of a key within a schema (i.e. table) is handled at the database engine’s level. More generally, Classic Database engines like PostgreSQL, Oracle, or SQL Server include a native mechanism to prevent inserting duplicated rows based on a column or a set of columns via primary keys and/or unique indexes. Duplicated ID do not exist in these versions when proper index and primary keys are set at Database level.

Adobe Campaign v8 comes with Snowflake as the core Database. As it dramatically increases the scale of queries, the distributed architecture of the Snowflake database does not provide such mechanisms to manage then enforce the unicity of a key within a table. As a consequence, with Adobe Campaign v8, nothing prevents the ingestion of duplicated keys in a table. End-users are now responsible for ensuring consistency of Keys within the Adobe Campaign database. Learn more

Simplified maintenance

Campaign users do not need to be database experts: there is no longer any need for complex database maintenance operations or complex table indexing.

Connection to Campaign

Campaign users connect through their Adobe ID. The same Adobe ID is used to keep all your Adobe plans and products associated with a single account.

Learn how to connect to Campaign in this page.


Note that Adobe Campaign reports are optimized and offer better scale capabilities than Campaign Classic v7. Limitations on Cubes do not apply.


Campaign v8 offers an additional targeting workflow activity: Change data source.

The Change data source activity allows you to change the data source of a workflow Working table to manage data across different data sources such as FDA, FFDA and local database.

Learn more on the Change data source activity in this page.

Unavailable features

Please note that some capabilities are not available in this version of Campaign, such as:

  • Marketing Resource Management
  • Distributed Marketing
  • Response Manager
  • Hybrid/On-premise deployment models
  • For now, Campaign v8 is only available as a Managed Cloud Service, and cannot be deployed on an on-premise or hybrid environments.

  • Migration from an existing Campaign Classic v7 environment is not yet available.

  • If you are unsure of your deployment model or have any question, please get in touch with your account team.

Unsupported features

To align with Campaign v8 new architecture and deployment model, some historic Campaign Classic v7 capabilities are no longer supported with Campaign v8, such as:

  • Coupons
  • Web tracking
  • Surveys
  • Social Marketing with Facebook
  • ACS Connector (Prime offering)
  • Integration with LDAP
  • User/Password sign in

Some non-available or unsupported features can still be visible in the user interface.

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