Add personalization fields personalization-fields
Use personalization fields to deliver personalized content on a one-to-one basis, based on the rules you set for each recipient.
A personalization field is a single data field reference used when personalizing a delivery for a specific recipient. The actual data value is inserted during the delivery analysis phase.
Syntax
A personalization tag always uses the following syntax: <%=table.field%>.
For example, to insert the name of the recipient, stored in the recipient table, the personalization field uses the <%= recipient.lastName %> syntax.
Insert a personalization field insert-a-personalization-field
To insert personalization fields, click the drop-down icon that is accessible from any header, subject, or message body field.
The personalization fields are inserted, and ready to be interpreted by Adobe Campaign: during message preparation, the fields are replaced by their value for a given recipient.
This replacement can then be tested in the Preview tab.
Use case: personalize email subject personalization-fields-uc
In the use case below, learn how to personalize an email subject and body with recipient data:
- Create a new delivery or open an existing email delivery.
- Browse to the Subject link to edit the subject of the message.
- Enter " Special offer for " and use the button in the toolbar to insert a personalization field. Select Recipients>Title.
- Repeat the operation to insert the name of the recipient. Insert spaces between all the personalization fields.
- Click OK to validate.
- Insert the personalization in the message body. To do this, click in the message content and click the field insertion button.
- Select Recipient>Other….
- Select the field with the information to display and click OK.
- Click the Preview tab to view the personalization result. You must select a recipient to display that recipient’s message.
Tutorial video personalization-field-video
Learn how to add a personalization field to the subject line and the content of an email delivery in the following video.