Once you have finished preparing your messages and the approval steps have been carried out, you can send them. For more on messages preparation, refer to Preparing the send.
Only users with the Start deliveries role can confirm send. For more on this, refer to the List of roles section.
Once preparation is complete, follow the steps below to send your message.
Click the Confirm send button found in the message’s action bar.
Finalize the send by clicking the OK button.
Wait while the message is being sent. The Deployment block shows the progress of the send.
If the message is scheduled, it will be sent when sending time is reached. For more on scheduling messages, refer to this section.
If you are using a recurring delivery with no aggregation period, you can request confirmation before the delivery is sent. To do this, when configuring your message, open the Schedule block of the delivery dashboard and activate the dedicated option.
Once the message is sent to the contacts, the Deployment zone shows your KPIs (Key Performance Indicator) data, including:
The number of messages to deliver
The number of messages sent
The percentage of messages delivered
The percentage of bounces and errors
The percentage of open messages
The percentage of clicks in the messages (for emails)
The Open rate and Click-through rate are updated every hour.
If the KPIs take too long to update or do not take into account the results from the sending logs, click the Compute stats button in the Deployment window.
The message can be viewed in the history of one of the targeted profiles. See Integrated customer profile.
Once a message is sent, you can track the behavior of its recipients, and monitor it to measure its impact. For more on this, refer to these sections:
This section applies to email channel only.
In the Summary view of each email, the Delivered percentage starts out at 100% and then progressively goes down throughout the delivery validity period, as the soft and hard bounces get reported back.
Indeed, all messages show as Sent in the sending logs as soon as they are successfully relayed from Campaign to the Enhanced MTA (Message Transfer Agent). They remain in that status unless or until a bounce for that message is communicated back from the Enhanced MTA to Campaign.
When hard-bouncing messages get reported back from the Enhanced MTA, their status changes from Sent to Failed and the Delivered percentage is decreased accordingly.
When soft-bouncing messages get reported back from the Enhanced MTA, they still show as Sent and the Delivered percentage is not yet updated. Soft-bouncing messages are then retried throughout the delivery validity period:
If a retry is successful before the end of the validity period, the message status remains as Sent and the Delivered percentage remains unchanged.
Otherwise, the status changes to Failed and the Delivered percentage is decreased accordingly.
Consequently, you should wait until the end of the validity period to see the final Delivered percentage, and the final number of actually Sent and Failed messages.
With the Email Feedback Service (EFS) capability, the status of each email is accurately reported, because feedback is captured directly from the Enhanced MTA (Message Transfer Agent).
The Email Feedback Service is currently available as a beta capability.
Once the delivery has started, there is no change in the Delivered percentage when the message is successfully relayed from Campaign to the Enhanced MTA.
The delivery logs show the Pending status for each targeted address.
When the message is actually delivered to the targeted profiles and once this information is reported back in real time from the Enhanced MTA, the delivery logs show the Sent status for each address that successfully received the message. The Delivered percentage is increased accordingly with each successful delivery.
When hard-bouncing messages get reported back from the Enhanced MTA, their log status changes from Pending to Failed and the Bounces + errors percentage is increased accordingly.
When soft-bouncing messages get reported back from the Enhanced MTA, their log status also changes from Pending to Failed and the Bounces + errors percentage is increased accordingly. The Delivered percentage remains unchanged. Soft-bouncing messages are then retried throughout the delivery validity period:
If a retry is successful before the end of the validity period, the message status changes to Sent and the Delivered percentage is increased accordingly.
Otherwise, the status remains as Failed. The Delivered and Bounces + errors percentages remain unchanged.
The table below shows the changes in KPIs and sending logs statuses introduced by the EFS capability.
|Step in the
|Sending logs status
|Sending logs status
|Message is successfully relayed from Campaign to the Enhanced MTA||
|Hard-bouncing messages get reported back from the Enhanced MTA||
|Soft-bouncing messages get reported back from the Enhanced MTA||
|Soft-bouncing messages retries are successful||
|Soft-bouncing messages retries fail||