Confirming the send

Once you have finished preparing your messages and the approval steps have been carried out, you can send them. For more on messages preparation, refer to Preparing the send.

Only users with the Start deliveries role can confirm sending. For more on this, refer to the List of roles section.

Sending the message

Once preparation is complete, follow the steps below to send your message.

  1. Click the Confirm send button found in the message’s action bar.

  2. Finalize the send by clicking the OK button.

  3. Wait while the message is being sent. The Deployment block shows the progress of the send.

NOTE

If the message is scheduled, it is sent when sending time is reached. For more on scheduling messages, refer to this section.

If you are using a recurring delivery with no aggregation period, you can request confirmation before the delivery is sent. When configuring your message, open the Schedule block of the delivery dashboard and activate the dedicated option.

Understanding message indicators

Once the message is sent to the contacts, the Deployment zone shows your KPIs (Key Performance Indicator) data, including:

  • The number of messages to deliver

  • The number of messages sent

  • The percentage of messages delivered

  • The percentage of bounces and errors

  • The percentage of open messages

  • The percentage of clicks in the messages (for emails)

    NOTE

    The Open rate and Click-through rate are updated every hour.

If the KPIs take too long to update or do not reflect the results from the sending logs, click the Compute stats button in the Deployment window.

The message can be viewed in the history of one of the targeted profiles. See Integrated customer profile.

Once a message is sent, you can track the behavior of its recipients, and monitor it to measure its impact. For more on this, refer to these sections:

Delivery success reporting

NOTE

This section applies to email channel only.

In the Summary view of each email, the Delivered percentage starts out at 100% and then progressively goes down throughout the delivery validity period, as the soft and hard bounces get reported back.

Indeed, all messages show as Sent in the sending logs as soon as they are successfully relayed from Campaign to the Enhanced MTA (Message Transfer Agent). They remain in that status unless or until a bounce for that message is communicated back from the Enhanced MTA to Campaign.

When hard-bouncing messages get reported back from the Enhanced MTA, their status changes from Sent to Failed and the Delivered percentage is decreased accordingly.

When soft-bouncing messages get reported back from the Enhanced MTA, they still show as Sent and the Delivered percentage is not yet updated. Soft-bouncing messages are then retried throughout the delivery validity period:

  • If a retry is successful before the end of the validity period, the message status remains as Sent and the Delivered percentage remains unchanged.

  • Otherwise, the status changes to Failed and the Delivered percentage is decreased accordingly.

Therefore, you must wait until the end of the validity period to see the final Delivered percentage, and the final number of Sent and Failed messages.

Email Feedback Service (beta)

With the Email Feedback Service (EFS) capability, the status of each email is accurately reported, because feedback is captured directly from the Enhanced MTA (Message Transfer Agent).

IMPORTANT

The Email Feedback Service is currently available as a beta capability.

Once the delivery has started, there is no change in the Delivered percentage when the message is successfully relayed from Campaign to the Enhanced MTA.

The delivery logs show the Pending status for each targeted address.

When the message delivery to the targeted profiles is reported back in real time from the Enhanced MTA, the delivery logs show the Sent status for each address that successfully received the message. The Delivered percentage is increased accordingly with each successful delivery.

When hard-bouncing messages get reported back from the Enhanced MTA, their log status changes from Pending to Failed and the Bounces + errors percentage is increased accordingly.

When soft-bouncing messages get reported back from the Enhanced MTA, their log status also changes from Pending to Failed and the Bounces + errors percentage is increased accordingly. The Delivered percentage remains unchanged. Soft-bouncing messages are then retried throughout the delivery validity period:

  • If a retry is successful before the end of the validity period, the message status changes to Sent and the Delivered percentage is increased accordingly.

  • Otherwise, the status remains as Failed. The Delivered and Bounces + errors percentages remain unchanged.

NOTE

For more on hard and soft bounces, see this section.

For more on retries after a delivery temporary failure, see this section.

Changes introduced by EFS

The tables below show the changes in KPIs and sending logs statuses introduced by the EFS capability.

With Email Feedback Service

Step in the sending process KPI summary Sending logs status
Message is successfully relayed from Campaign to the Enhanced MTA
  • Delivered percentage starts out at 0%
  • Bounces + errors percentage starts out at 0%
Pending
Hard-bouncing messages get reported back from the Enhanced MTA
  • No change in Delivered percentage
  • Bounces + errors percentage is increased accordingly
Failed
Soft-bouncing messages get reported back from the Enhanced MTA
  • No change in Delivered percentage
  • Bounces + errors percentage is increased accordingly
Failed
Soft-bouncing messages retries are successful
  • Delivered percentage is increased accordingly
  • Bounces + errors percentage is decreased accordingly
Sent
Soft-bouncing messages retries fail
  • No change in Delivered percentage
  • No change in Bounces + errors percentage
Failed

Without Email Feedback Service

Step in the sending process KPI summary Sending logs status
Message is successfully relayed from Campaign to the Enhanced MTA
  • Delivered percentage starts out at 100%
  • Bounces + errors percentage starts out at 0%
Sent
Hard-bouncing messages get reported back from the Enhanced MTA
  • Delivered percentage is decreased accordingly
  • Bounces + errors percentage is increased accordingly
Failed
Soft-bouncing messages get reported back from the Enhanced MTA
  • No change in Delivered percentage
  • No change in Bounces + errors percentage
Sent
Soft-bouncing messages retries are successful
  • No change in Delivered percentage
  • No change in Bounces + errors percentage
Sent
Soft-bouncing messages retries fail
  • Delivered percentage is decreased accordingly
  • Bounces + errors percentage is increased accordingly
Failed

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