List of components

Last update: 2023-05-23
  • Created for:
  • Beginner
    Leader

To learn more on compatibility between dimensions and metrics, refer to this table. If two components are not compatible, the cell will display the value None.

image

Dimensions

The table below gives you the list of dimensions used in reports and their definitions.

Dimension
 Definition
Browser
 Browser from which the message was opened or clicked on.
Campaign
 Label and ID of your campaign.
City
 City registered in the recipient's profile.
Country/region
 Country registered in the recipient's profile.
Delivery
 Label and ID of the delivery.
Device
 Device from which the email/SMS/push notification was opened/viewed/clicked on.
Failure reason
 Types of errors that caused bounces for each delivery e.g. user unknown, invalid domain or mailbox full.
Gender
 Recipient's gender such as male or female. If the gender field is empty in the recipient's profile, the value will be none.
In-App message actions
 Actions on the In-App message delivered, e.g. actions on button 1 or 2 or dismissals.
Message type
 Channel used for the delivery, such as email, SMS, push notification or In-App.
Mobile App name
 Name of the mobile application
Platform
 Platform of the device from which the message was opened/viewed/clicked on.
Profile
 Regroups out-of-the-box and custom profile fields created during the profile resource extension, for more on this refer to this page or this example.
Note that data for this dimension is retrieved as soon as the custom resource linked to the profile field is published.
Push platform
 Platform of the device from which the push notification was opened, such as iOS or Android.
Recipient domain
 Domain used to open the email.
Recurring delivery
 Label and ID of the recurring delivery.
Sender domain
 Domain used to send the email.
Sender IP
 IP used to send the email.
State
 State registered in the recipient's profile.
Tracking URL
 URL that was clicked on by the user from the message.
Tracking URL category
 Category assigned to the tracking URL.
Tracking URL label
 Label given to the URL, such as mirror page, contact us or open.
Transactional delivery
 Label and ID of the transactional delivery.
Variant
 Variant of the email in case of A/B testing.

Metrics

The tables below give you the list of metrics used in reports and their definitions depending on the delivery type.

Email and SMS metrics

Metric
 Definition
On denylist
 Number of recipients who have declared an email as spam or junk.
Denylist rate
 Percentage of deliveries marked on denylist.
Bounces + Errors
 Total of errors cumulated during delivery and automatic return processing in relation to the total number of sent messages.
Bounce + Error rate
 Percentage of emails that bounced compared to email sent.
Click
 Number of times a content was clicked in a delivery.
Click through rate
 Percentage of clicks in a delivery.
Delivered
 Number of messages successfully sent, in relation to the total number of sent messages.
Delivered rate
 Percentage of messages successfully sent.
Hard bounce
 Total number of permanent errors, such as a wrong email address.
Hard bounce rate
 Percentage of deliveries that failed due to permanent errors.
Mirror page
 Number of recipients who clicked on the mirror page link.
Mirror page rate
 Percentage of clicks on the mirror page link compared to the total delivery messages.
Offer clicks
 Number of time an offer was clicked on in a delivery.
Offer click rate
 Percentage of clicks on an offer.
Open
 Number of times a message was opened in a delivery.
Open rate
 Percentage of opened messages.
Processed/sent
 Total number of sends for the delivery.
Quarantine
 Number of messages that bounced and resulted in the quarantine of the address.
Quarantine rate
 Percentage of quarantines compared to sent messages.
Rejected
 Number of messages classified as spam by the SMTP servers.
Rejected rate
 Percentage of messages marked as rejected.
Soft bounce
 Total number of temporary errors, such as a full inbox.
Soft bounce rate
 Percentage of deliveries that failed due to temporary reason.
Unique clicks
 Number of recipients who clicked on a content in a delivery.
Unique opens
 Number of recipients who opened the delivery.
Unique unsubscription
 Number of recipients who clicked on the unsubscription link.
Unsubscribe rate
 Number of unique unsubscription compared to the delivered messages.
Unsubscribed
 Number of clicks on the unsubscription link.

Push notification metrics

Metric
 Definition
Bounces + Errors
 Total of errors cumulated during delivery in relation to the total number of sent messages, e.g. errors from MCPNS or provider.
Bounce + Error rate
 Percentage of push notifications that bounced compared to push notifications sent.
Click
 Number of times a push notification has been delivered to the device and clicked on by the user. The user either wanted to view the notification, which will then be moved to Push Open tracking, or dismiss it.
Click through rate
 Percentage of users who interacted with the push notification.
Delivered
 Number of push notifications successfully sent, in relation to the total number of sent push notifications.
Delivered rate
 Percentage of push notifications successfully sent.
Impressions
 Number of times a push notification has been delivered to the device and left untouched in the notification center. In most cases, impressions number should be similar to the delivered number. This ensures that the device got the message and relayed that information back to the server.
Processed/sent
 Total number of push notifications sent.
Open
 Total number of push notifications delivered to the device and clicked on by users thus opening the app. This is similar to the Push Click except a Push Open will not be triggered if the notification was dismissed.
Open rate
 Percentage of opened push notifications.
Unique clicks
 Number of times a unique user interacts with the push notification, e.g. clicks on the notification or button.
Unique impressions
 Number of impressions by recipient.
Unique Opens
 Number of recipients who opened the delivery.

In-App metrics

Metric
 Definition
Delivered
 Total number of In-App messages delivered to the device by the service provider.
Impressions
 Total of In-App messages seen by recipients depending on whether trigger criterion was met.
In-App clicks
Total number of recipients who clicked on Button 1 or Button 2.
In-App click through rate
 Percentage of users who clicked on Button 1 or Button 2 compared to users who saw the message.
In-App dismissal
 Total number of messages that recipients dismissed either by clicking the close button or auto-dismiss.
In-App dismissal rate
 Percentage of In-App messages that recipients dismissed.
Processed/sent
 Total number of In-App messages sent from Adobe Campaign as part of the delivery sent process.
Unique impressions
 Number of impressions by a unique recipient.
Unique In-App clicks
 Number of times recipients clicked on Button 1 or Button 2.
Unique In-App dismissals
 Number of time recipients dismissed an In-App message.

Segments

The table below gives you the list of segments used in reports and their definitions.

Segment
 Definition
Age: Boomers 1
 Recipients born from 1946 to 1954.
Age: Boomers 2
 Recipients born from 1955 to 1965.
Age: From 18 to 25
 Recipients from 18 to 25 years old.
Age: From 26 to 30
 Recipients from 26 to 30 years old.
Age: From 31 to 40
 Recipients from 31 to 40 years old.
Age: From 41 to 50
 Recipients from 41 to 50 years old.
Age: Generation X
 Recipients born from 1966 to 1976.
Age: Generation Y (Millennials)
 Recipients born from 1977 to 1994.
Age: Generation Z
 Recipients born from 1995 to today.
Age: Greater than 50
 Recipients whose age is greater than 50.
Age: Less than 25
 Recipients whose age is less than 25.
Age: Less than 30
 Recipients whose age is less than 30.
Age: Less than 40
 Recipients whose age is less than 40.
Age: Less than 50
 Recipients whose age is less than 50.
Age: Silent Generation
 Recipients born in 1945 or before.
All visits
 Every recipient
Previous page
Next page

On this page