Retargeting workflow sending a new delivery to non-openers

You can send an email to customers and then an sms to those who did not open the mail.

1. In Marketing Activities, click Create and select Workflow.
2. Select New Workflow as workflow type and click Next.
3. Enter the properties of the workflow and click Create.

Creating a query activity

1. In Activities > Targeting, drag and drop a Query activity.
2. Double-click the activity.
3. In Shortcuts, drag and drop Profiles and select email with the operator is not empty.
4. In Shortcuts, drag and drop Profiles and select no longer contact by email with the value **no **.
5. Click Confirm.

Creating an email delivery

1. Drag and drop an Email delivery after each segment.
2. Click the activity and select to edit.
3. Select Simple email and click Next.
4. Select Add an outbound transition without the population and click Next.
5. Select an email template and click Next.
6. Enter the email properties and click Next.
7. To create the layout of your email, click on Using the Email Designer.
8. Insert elements or select an existing template.
9. Personalize your email with offers specific to each location.For more information, refer to designing an email.
10. Click Preview to check your layout.
11. Click Save.

Targeting non-openers in a query activity

1. In Activities > Execution, drag and drop a Wait activity.
2. In Duration, click on and select one day.
3. In Activities > Targeting, drag and drop a Query activity.
4. Double-click the activity.
5. In Shortcuts, drag and drop Tracking Logs and with the operator exists.
6. In Shortcuts> Delivery, drag and drop delivery with the operator is equal to and select the delivery as value.
7. In Shortcuts> Delivery, drag and drop type and check Open as value.
8. Select the operator between rules as except.
9. Click Confirm.

Creating a sms delivery

1. Drag and drop an sms delivery after each segment.
2. Click the activity and select to edit.
3. Select Simple sms and click Next.
4. Select an sms template and click Next.
5. Enter the sms properties and click Next.
6. To create the layout of your sms, click on Email Designer.
7. Insert elements or select an existing template.
8. Personalize your sms with offers specific to each location.
   For more information, refer to the Designing an sms section.
9. Click Preview to check your layout.
10. Click Save.

Related topics:

• Email channel