The functionality must be activated in Adobe Campaign by Adobe. Please contact your Adobe account executive or professional services partner.
The Adobe team will need the following information to activate triggers:
In order to use this feature, you need to have access to the following solutions/core services:
Adobe Analytics Ultimate, Premium, Foundation, OD, Select, Prime, Mobile Apps, Select, or Standard.
Experience Cloud Triggers Core Service
Experience Cloud DTM Core Service
Experience Cloud Visitor ID and Experience Cloud People Core Service
You also need to have a working website.
Sub-domain configuration is a deliverability key element. Make sure that the Adobe Campaign emails are sent from the same domain as the one used by the website.
In Experience Cloud DTM Core Service (Dynamic Tag Management), activate Experience Cloud ID and Adobe Analytics for your website pages.
ID reconciliation between the website, Adobe Analytics and Adobe Campaign requires to use aliasing. Create an alias, “visitorid” for example.
The alias previously referenced in DTM needs to be created in the Experience Cloud People Core Service through a Customer Attribute. Make sure you create a new one and reference the same DTM alias in the integration code (for example “visitorid”).
We are going to use this Customer Attribute in the Data source in Adobe Campaign (next step).
Make sure you have Experience Cloud triggers visible on your Adobe Campaign Standard instance. If you don’t, contact the Adobe Campaign administrators.
Aliases enable a contact in Analytics to be reconciled with a profile in Campaign. You need to match the aliases defined in the Experience Cloud ID service with a Shared Data Source in Campaign. You need to configure the aliases resolution in Adobe Campaign via a Data source ( Administration > Application Settings > Shared Data Sources ). Make sure you choose the correct data source in the Data Source/Alias drop-down menu, which is mapped with the same Customer Attribute data source created in previous step.
You can reconcile your triggers for both anonymous and logged in users. For anonymous users, the profile should exist in Adobe Campaign and an email has been sent to the user before. For this, Visitor ID configuration is sufficient. However, if you want to reconcile triggers for logged in users, you need to setup Declared ID Data Source. For more on this, refer to Data Source configuration.
An Adobe Experience Cloud trigger needs to be created so that you can use it in Campaign.
Create a new trigger in Experience Cloud and make sure you select the report suite used on your website. Make sure you choose the right dimension so that the trigger will fire.
Refer to the Adobe Experience Cloud documentation.
Here is a list of best practices and limitations for the use of the Campaign - Triggers integration:
Your website must be running on the same domain as the Adobe Campaign server. If not, you cannot use visitor id to reconcile and reach out to users visiting the website anonymously.