Integration between the Experience Cloud Activation core service Triggers and Adobe Campaign allows you to send personalized emails to your customers as a reaction to specific behaviors that are tracked on your website by Adobe Analytics (within 15 minutes).
In Adobe Experience Cloud, you define the different triggers, that is to say, the customer behaviors that you would like to monitor, such as all of the clients who abandoned their visit on your website, made a search on your website, but didn’t make a purchase, or even the clients whose session expired. When creating a trigger, you define the trigger’s condition and the data that will be sent in the event (pload) to Adobe Campaign.
In Adobe Campaign, you select the trigger that was previously created, you enrich the event data with datamart data and you define a transactional message template linked to that trigger. For example, when a client abandons his visit on your website, an event is sent to Adobe Campaign which can then leverage this event via a remarketing email that is sent to the client within 15 minutes.
The following diagram details how this integration works.
The main steps of the user process, in Adobe Campaign, are:
Complete use cases are described in this section.
Here are some important notes to take into account before using the Triggers - Campaign integration:
For more on best practices and technical limitations, refer to Triggers best practices and limitations.