Transactional messaging limitations

The section below lists the limitations you should be aware of before starting creating transactional messages.

For more on transactional messages, including on how to configure and create them, see Getting started with transactional messaging.


To access transactional messages, you must have administration rights.

Design and publication

As you are designing and publishing transactional messages, some of the steps you need to perform cannot be reverted. You need to be aware of the following limitations:

  • Only one channel can be used for each event configuration. See Creating an event.
  • Once the event is created, you cannot change the channel. Therefore, if a message is not sent successfully, you need to design the mechanism allowing to send it from another channel using a workflow. See Workflow data and processes.
  • You cannot change the targeting dimension ( Real-time event or Profile ) after the event is created. See Creating an event.
  • It is not possible to rollback a publication, but you can unpublish an event: this operation makes the event and the associated transactional message inaccessible. See Unpublishing an event.
  • The only transactional message that can be associated with an event is the message that is automatically created upon publishing that event. See Previewing and publishing the event.


The way you can personalize a message content depends on the type of transactional message. Specificities are listed below.

Event-based transactional messages

  • The personalization information is coming from the data contained in the event itself. See Event transactional messages.
  • You cannot use Unsubscription link content blocks in an event transactional message.
  • Event-based transactional messaging is supposed to use only the data that are in the sent event to define the recipient and the message content personalization. However, you can enrich the content of your transactional message using information from the Adobe Campaign database. See Enriching the transactional message content.
  • As event transactional messages do not contain profile information, they are not compatible with fatigue rules, even in the case of an enrichment with profiles. See Fatigue rules.

Profile-based transactional messages

  • The personalization information can come from the data contained in the event or from the reconciled profile record. See Profile transactional messages.
  • You can use Unsubscription link content blocks in a profile transactional message. See Adding a content block.
  • Fatigue rules are compatible with profile transactional messages. See Fatigue rules.

Note that product listings are available in transactional email messages only. See Using product listings in a transactional message.

Permissions and branding

When it comes to branding management, transactional messaging enables less flexibility than standard messaging. Adobe recommends linking all brands used in transactional messages to the All organizational unit. For more on this, read the detailed explanation below.

When editing a transactional message, you can link it to a brand to automatically apply some parameters such as the brand name or the brand logo. The Default brand is selected by default in the transactional message properties.

All objects (including branding) used in a transactional message must be visible from the Message Center organizational unit, meaning that these objects must be in the Message Center or All organizational units.

However, if the brand selected in the message properties is linked to an organizational unit which is different from Message Center or All, this will cause an error and you will not be able to send the transactional message.

Therefore, if you want to use multi-branding in the context of transactional messaging, you should link all brands either to the Message Center organizational unit or to the All organizational unit.

Exporting and importing transactional messages

  • To export a transactional message, you need to include the corresponding event configuration when creating the package export.
  • Once the transactional message is imported through a package, it is not displayed in the transactional message list. You need to publish the event configuration in order to make the associated transactional message available.

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