A/B 测试

Adobe Campaign中的A/B Test功能允许您定义两到三个电子邮件变体。 每个变体都会被发送到群体样本,以确定哪个变体效果最好。确定之后,会将入选的变体发送给其余群体。您可以选择更改电子邮件的内容、主题或发件人。

此视频介绍如何配置和发送A/B测试,以及测试主题行。

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