A/B testing

The A/B Test functionality in Adobe Campaign allows you to define two to three email variants. Each variant is sent to population samples in order to determine which has the best result. Once determined, the winning variant is then sent to the remaining population. You can choose to vary the email’s content, subject, or sender.

This video explains how to configure and send an A/B test, testing the subject line.

Additional resources

On this page

Adobe Summit Banner

A virtual event April 27-28.

Expand your skills and get inspired.

Register for free
Adobe Summit Banner

A virtual event April 27-28.

Expand your skills and get inspired.

Register for free
Adobe Maker Awards Banner

Time to shine!

Apply now for the 2021 Adobe Experience Maker Awards.

Apply now
Adobe Maker Awards Banner

Time to shine!

Apply now for the 2021 Adobe Experience Maker Awards.

Apply now