How to set up recurring and continuous email campaigns

This tutorial explains how to set up a recurring and a continuous delivery and the differences between the two approaches.

Recurring and Continuous Delivery Tracking

The recurring and continuous deliveries differ in the way contact data is managed:

  • The continuous delivery lets you add new recipients to an existing delivery and avoids you having to create a delivery each time a new recipient is added. You can update the creative directly in the campaign workflow and it updates the template in the delivery template resource folder.

    A continuous delivery creates a SINGLE delivery and delivery logs (broadLog) and tracking logs, that reference that one delivery, are added each time it executes.

Continuous Delivery

  • A recurring delivery creates a delivery instance each time it executes. For example, if the workflow is scheduled to run once a week, that would result in 52 Deliveries after one year. It also means that the broad log and tracking logs are separated by delivery instance.

Recurring Delivery

How to set up a recurring delivery

The video explains how to configure a recurring delivery and a scheduler activity.

How to set up a continuous delivery

This video shows how to configure a continuous delivery with an incremental query.

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