Create multi-channel campaigns

Last update: 2023-09-22
  • Created for:
  • Beginner

In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. The channels are independent with no connection between them, meaning customers stays in one channel within one workflow.

Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient’s preferred channel.

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