Create cross-channel campaigns

Last update: 2023-09-22
  • Created for:
  • Beginner

In a cross-channel campaign, a single marketing communication uses different channels. Data is passed between the channels. The customer receives communication through multiple channels based on, for example, their interaction with the previous communication.

Learn how to create a cross-channel campaign using email and direct mail deliveries based on the customer’s interaction with the first delivery.

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