To make sure each event can be changed into a personalized message, you first need to create event types.
When creating a message template, you will select the type of event that matches the message you want to send.
You must create event types before being able to use them in message templates.
To create event types that will be processed by Adobe Campaign, follow the steps below:
Log on to the control instance.
Go to the Administration > Platform > Enumerations folder of the tree.
Select Event type from the list.
Click Add to create an enumeration value. This can be an order confirmation, password change, order delivery change, etc.
Each event type must match a value in the Event type enumeration.
Once the itemized list values have been created, log off and back on to your instance for the creation to be effective.
Learn more on itemized lists in Enumeration management.