By default, delivery templates target Recipients. Their target mapping therefore uses the fields of the nms:recipient table. Adobe Campaign offers other target mappings for your deliveries, to be used based on your needs.
These mappings are as follows:
|Recipients||Deliver to recipients of the Adobe Campaign database||nms:recipient|
|Visitors||Deliver to visitors whose profiles have been collected via referral (viral marketing) or via social networks (Facebook, Twitter) for instance.||mns:visitor|
|Subscriptions||Deliver to recipients who are subscribed to an information service such as a newsletter||nms:subscription|
|Visitor subscriptions||Deliver to visitors who are subscribed to an information service||nms:visitorSub|
|Service||Publish to a Twitter account or a Facebook page||nms:service|
|Operators||Deliver to Adobe Campaign operators||nms:operator|
|External file||Deliver via a file that contains all information needed for delivery||No linked schema, no target entered|
You can also create new target mappings. This operation is reserved for expert users. For more information, refer to this section.