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Selecting a target mapping
By default, delivery templates target Recipients. Their target mapping therefore uses the fields of the nms:recipient table. Adobe Campaign offers other target mappings for your deliveries, to be used based on your needs.
These mappings are as follows:
| Name | Use | Standard schema |
|---|---|---|
| Recipients | Deliver to recipients of the Adobe Campaign database | nms:recipient |
| Visitors | Deliver to visitors whose profiles have been collected via referral (viral marketing) or via social networks (Facebook, Twitter) for instance. | mns:visitor |
| Subscriptions | Deliver to recipients who are subscribed to an information service such as a newsletter | nms:subscription |
| Visitor subscriptions | Deliver to visitors who are subscribed to an information service | nms:visitorSub |
| Service | Publish to a Twitter account or a Facebook page | nms:service |
| Operators | Deliver to Adobe Campaign operators | nms:operator |
| External file | Deliver via a file that contains all information needed for delivery | No linked schema, no target entered |
NOTE
You can also create new target mappings. This operation is reserved for expert users. For more information, refer to the Configuration guide.
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