For each delivery, you can track the reception of messages and the activation of the links inserted in the message content. This lets you track the behavior of recipients following the delivery actions which they were targeted by.
Tracking applies to messages, but web tracking lets you monitor how recipients browse a website (pages visited, purchases). The configuration of web tracking is presented in this section.
The links in email content that contain personalization need specific syntax to be tracked. For more on how to add links in emails that can be personalized and that support tracking, refer to this section.
We strongly recommend that you enclose URLs in delimiters in the Text content tab before applying the tracking formula. The URL delimiters that you enter in this tab are used by Adobe Campaign to identify URLs within character strings. You can use these pairs of delimiters:
In this example, the URL https://www.adobe.com is followed by a semicolon. The semicolon may be interpreted by recipient email clients as a part of the URL. As a result, the link may be broken. To avoid this issue, you can enclose the URL in delimiters in one of these ways:
Message tracking is enabled by default. To personalize how URLs are tracked, follow the steps below:
Select the Display URLs option in the lower section of the delivery wizard, under the message content.
When you select a URL from the tracked URLs list, it is highlighted in the delivery content - except for the link in the mirror page and the unsubscription link that are provided by default.
For each URL of the message, select whether or not to activate tracking.
When the URL of the link is used as a label, it is recommended to deactivate tracking to avoid risks of rejection due to phishing.
For example, if the www.adobe.com URL is inserted into the message and tracking activated on it, the content of the hypertext link will be modified to https://nlt.adobe.net/r/?id=xxxxxx. This means that it could be considered as fraudulent by recipient message clients.
If needed, change the tracking label, double-click the label and enter a new one.
The labels of the tracked URLs and the labels can be modified to simplify the reading of information when tracking deliveries. Two URLs or two labels with the same name will be added together when calculating the click count.
If needed, change the tracking mode, select a new mode in the Tracking column which matches the targeted link, as shown below:
For each individual URL, you can set tracking mode to one of these values:
In addition, you can select a category for each tracked URL in the drop-down list of the Category column. These categories can be displayed reports, as for example in URLs and click streams (see this section). Categories are defined in a specific enumeration: urlCategory (see Managing enumerations).