建立指令碼

以剩餘母體為目的地的傳送內容選擇,由指令碼計算。 此指令碼會以最高開啟率來復原有關傳送的資訊,並將內容複製到最終傳送。

指令碼範例

下列指令碼可如同在目標工作流程中使用。 如需詳細資訊,請參閱本章節

 // query the database to find the winner (best open rate)
   var winner = xtk.queryDef.create(
     <queryDef schema="nms:delivery" operation="get">
       <select>
         <node expr="@id"/>
         <node expr="@label"/>
         <node expr="[@operation-id]"/>
         <node expr="[@workflow-id]"/>
       </select>
       <where>
         <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/>
       </where>
       <orderBy>
         <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/>
       </orderBy>
     </queryDef>).ExecuteQuery()
   
   // create a new delivery object and initialize it by doing a copy of
   // the winner delivery
   var delivery = nms.delivery.create()
   delivery.Duplicate("nms:delivery|" + winner.@id)

   // append 'final' to the delivery label
   delivery.label = winner.@label + " final"

   // link the delivery to the operation to make sure it will be displayed in
   // the campaign dashboard. This attribute needs to be set manually here since 
   // the Duplicate() method has reset it to its default value => 0
   delivery.operation_id = winner.@["operation-id"]
   delivery.workflow_id = winner.@["workflow-id"]

   // adjust some delivery parameters to make it compatible with the 
   // "Prepare and start" option selected in the Delivery tab of this activity
   delivery.scheduling.validationMode = "manual"
   delivery.scheduling.delayed = 0
 
   // save the delivery in database
   delivery.save()
 
   // store the new delivery Id in event variables
   vars.deliveryId = delivery.id

有關指令碼的詳細說明,請參閱此部分

實作

  1. 開啟您的​JavaScript code​活動。

  2. 指令碼範例中提供的指令碼複製到​JavaScript code​視窗中。

  3. 在​Label​欄位中,輸入指令碼的名稱,即

    <%= vars.deliveryId %>
    

  4. 關閉​JavaScript code​活動。

  5. 儲存您的工作流程。

指令碼的詳細資訊

本節詳細說明指令碼的各個部分及其操作模式。

  • 指令碼的第一部分是查詢。 queryDef​命令允許您從​NmsDelivery​表中恢復通過執行目標工作流建立的傳送,並根據其估計的開啟率對其進行排序,然後恢復來自具有最高開啟率的傳送的資訊。

    // query the database to find the winner (best open rate)
       var winner = xtk.queryDef.create(
         <queryDef schema="nms:delivery" operation="get">
           <select>
             <node expr="@id"/>
             <node expr="@label"/>
             <node expr="[@operation-id]"/>
           </select>
           <where>
             <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/>
           </where>
           <orderBy>
             <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/>
           </orderBy>
         </queryDef>).ExecuteQuery()
    
  • 具有最高開啟率的傳送會重複。

     // create a new delivery object and initialize it by doing a copy of
     // the winner delivery
    var delivery = nms.delivery.create()
    delivery.Duplicate("nms:delivery|" + winner.@id)
    
  • 修改重複傳送的標籤,並將字詞​final​新增至該標籤。

    // append 'final' to the delivery label
    delivery.label = winner.@label + " final"
    
  • 傳送會複製到促銷活動控制面板。

    // link the delivery to the operation to make sure it will be displayed in
    // the campaign dashboard. This attribute needs to be set manually here since 
    // the Duplicate() method has reset it to its default value => 0
    delivery.operation_id = winner.@["operation-id"]
    delivery.workflow_id = winner.@["workflow-id"]
    
    // adjust some delivery parameters to make it compatible with the 
    // "Prepare and start" option selected in the Delivery tab of this activity
    delivery.scheduling.validationMode = "manual"
    delivery.scheduling.delayed = 0
    
  • 傳送會儲存在資料庫中。

    // save the delivery in database
    delivery.save()
    
  • 重複傳送的唯一識別碼會儲存在工作流程變數中。

    // store the new delivery Id in event variables
    vars.deliveryId = delivery.id
    

其他選擇標準

上述範例可讓您根據電子郵件的開啟率來選取傳送的內容。 您可以調整它,以依據其他特定傳送指標:

  • 最佳點擊吞吐量:[indicators/@recipientClickRatio],
  • 最高反應率(電子郵件開啟和郵件中的點按次數):[indicators/@reactivity],
  • 最低投訴率:[indicators/@refusedRatio](對sortDesc屬性使用false值),
  • 最高轉換率:[indicators/@transactionRatio],
  • 接收訊息後瀏覽的頁數:[indicators/@totalWebPage],
  • 最低取消訂閱率:[indicators/@optOutRatio],
  • 交易金額:[indicators/@amount]

您現在可以定義最終傳送。 深入瞭解

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