建立指令碼

指令碼會計算針對剩餘人口的傳送內容選擇。 此指令碼會以最高開啟率來恢復傳送的相關資訊，並將內容複製至最終傳送。

指令碼示例

以下指令碼可如同在定位工作流程中使用。 有關詳細資訊，請參閱實施。

 // query the database to find the winner (best open rate)
   var winner = xtk.queryDef.create(
     <queryDef schema="nms:delivery" operation="get">
       <select>
         <node expr="@id"/>
         <node expr="@label"/>
         <node expr="[@operation-id]"/>
         <node expr="[@workflow-id]"/>
       </select>
       <where>
         <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/>
       </where>
       <orderBy>
         <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/>
       </orderBy>
     </queryDef>).ExecuteQuery()
   
   // create a new delivery object and initialize it by doing a copy of
   // the winner delivery
   var delivery = nms.delivery.create()
   delivery.Duplicate("nms:delivery|" + winner.@id)

   // append 'final' to the delivery label
   delivery.label = winner.@label + " final"

   // link the delivery to the operation to make sure it will be displayed in
   // the campaign dashboard. This attribute needs to be set manually here since 
   // the Duplicate() method has reset it to its default value => 0
   delivery.operation_id = winner.@["operation-id"]
   delivery.workflow_id = winner.@["workflow-id"]

   // adjust some delivery parameters to make it compatible with the 
   // "Prepare and start" option selected in the Delivery tab of this activity
   delivery.scheduling.validationMode = "manual"
   delivery.scheduling.delayed = 0
 
   // save the delivery in database
   delivery.save()
 
   // store the new delivery Id in event variables
   vars.deliveryId = delivery.id

有關指令碼的詳細說明，請參閱指令碼的詳細資訊。

實施

1. 開啟您的​JavaScript code​活動。

2. 將Example of a script中提供的指令碼複製到​JavaScript code​窗口。

   

3. 在​Label​欄位中，輸入指令碼的名稱，例如：

   <%= vars.deliveryId %>
   

   

4. 關閉​JavaScript code​活動。

5. 儲存您的工作流程。

指令碼的詳細資訊

本節詳細說明指令碼的各個部分及其操作模式。

• 指令碼的第一部分是查詢。 queryDef​命令可讓您從​NmsDelivery​表中恢復通過執行定位工作流建立的傳送，並根據其估計的開啟率對它們進行排序，然後恢復來自具有最高開啟率的傳送的資訊。

  // query the database to find the winner (best open rate)
     var winner = xtk.queryDef.create(
       <queryDef schema="nms:delivery" operation="get">
         <select>
           <node expr="@id"/>
           <node expr="@label"/>
           <node expr="[@operation-id]"/>
         </select>
         <where>
           <condition expr={"@FCP=0 and [@workflow-id]= " + instance.id}/>
         </where>
         <orderBy>
           <node expr="[indicators/@estimatedRecipientOpenRatio]" sortDesc="true"/>
         </orderBy>
       </queryDef>).ExecuteQuery()
  

• 複製開啟率最高的傳送。

   // create a new delivery object and initialize it by doing a copy of
   // the winner delivery
  var delivery = nms.delivery.create()
  delivery.Duplicate("nms:delivery|" + winner.@id)
  

• 修改複製的傳送的標籤，並將單字​final​添加到該標籤中。

  // append 'final' to the delivery label
  delivery.label = winner.@label + " final"
  

• 傳送會複製到促銷活動控制面板。

  // link the delivery to the operation to make sure it will be displayed in
  // the campaign dashboard. This attribute needs to be set manually here since 
  // the Duplicate() method has reset it to its default value => 0
  delivery.operation_id = winner.@["operation-id"]
  delivery.workflow_id = winner.@["workflow-id"]
  

  // adjust some delivery parameters to make it compatible with the 
  // "Prepare and start" option selected in the Delivery tab of this activity
  delivery.scheduling.validationMode = "manual"
  delivery.scheduling.delayed = 0
  

• 傳送會儲存在資料庫中。

  // save the delivery in database
  delivery.save()
  

• 複製傳送的唯一識別碼會儲存在工作流程變數中。

  // store the new delivery Id in event variables
  vars.deliveryId = delivery.id
  

其他選擇標準

上述範例可讓您根據電子郵件的開啟率來選取傳送的內容。 您可以根據其他特定遞送指標來調整：

• 最佳點按吞吐量：[indicators/@recipientClickRatio],
• 最高反應率（開啟電子郵件並點擊訊息）:[indicators/@reactivity],
• 最低投訴率：[indicators/@refusedRatio]（對sortDesc屬性使用false值）,
• 最高轉換率：[indicators/@transactionRatio],
• 收到訊息後瀏覽的頁數：[indicators/@totalWebPage],
• 最低取消訂閱率：[indicators/@optOutRatio],
• 事務處理金額：[indicators/@amount]。

您現在可以定義最終傳送(請參閱步驟6:定義最終交貨)。