Analyzing the result

Once the test deliveries have been sent, you can check which recipient(s) they have been sent to and whether or not they were opened.

  • To find out which recipients have been targeted, open a delivery via the campaign dashboard and click the Delivery tab.

  • To find out whether the delivery has been opened, go to the Tracking tab.

  • Compare with the other delivery.

In our example, delivery B has scored the highest open rate. This means that content B will be used for the final delivery.

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