Gold Standard releases

What is Gold Standard?

Adobe and Adobe Campaign is committed to providing you with the best experience and value through our software solution(s). The organization is committed to ensuring that you have access to the most current versions of related technology that our solutions leverage to perform its tasks.

Adobe Campaign Classic, specifically, uses a range of technology to deliver value. This combination of technologies requires you to upgrade your Campaign Classic instance(s) on a regular basis, to ensure the most up-to-date versions are being used to deliver superior security, stability, and performance.

Gold Standard is Campaign Classic Long-Term support release. As a hosted Gold Standard user, you automatically benefit from the Gold Standard upgrade with the latest stable version without any action. On-premise and Hybrid customers can also benefit from Gold Standard releases. If you migrate from an old build, we recommend that you upgrade to this version first.

Why does my organization need this upgrade?

As a hosted customer, if your account has been identified as needing to upgrade one or more of the technologies related to Campaign Classic, as well as updating the current build and/or version, you will be notified directly in by Adobe.

As an on-premise or hybrid customer running on an older version, Adobe encourages you to move to the latest Gold Standard.

This will ensure that your account is secure from vulnerabilities, as well as leveraging updated performance technology. This upgrade will also position your account for easier, regular upgrades going forward that will require less manual work and intervention.

What is the process and timeline for this upgrade?

The Adobe team will lead and guide your organization through this journey.

We have organized a team of dedicated Customer Care Reps, Product Managers, Engineers and TechOps Specialists, and Product Consultants to assist and ensure the experience is smooth.

We are committed to making sure you have the relevant project and contact information.


Improved Security
  • A combination of technologies used to power Adobe Campaign Classic work together to deliver value.
  • All your instances must be updated to ensure security.
  • Security needs constant focus and proactive maintenance.
  • Security risks are omnipresent & cannot be ignored: every upgrade for Campaign Classic improves security.
Improved support
  • Most of the critical issues are actually resolved with upgrades and can be avoided.
  • Regular upgrades help reduce faced challenges and increase efficiency by eliminating these challenges.
  • Customer Care volume will be reduced, allowing for speedier resolutions and more attention to your issues that are not related to upgrades.
Enhanced maintenance and stability
  • Over time, the Adobe Campaign team identifies ways to improve the stability and performance of the product, as well as fix known issues.
  • Upgrading brings your instance up-to-date with these improvements and eliminates common challenges seen by organizations that are experiencing rapid growth and/or complexity within their Campaign Classic instances.
  • Improvements across the technology stack powering Campaign Classic will be felt across both marketing and IT teams of your organization.
Build Upgrade
Easier upgrades
  • Effort and complexity of upgrading your Campaign classic instance increases with the distance between 2 versions (v5 --> v7).
  • The longer your organization waits, the more complex the upgrade (and the more vulnerabilities you are exposed to).
  • Regular updates will reduce downtime to upgrade and reduce the risk of regression.

Additional Resources

On this page