Marketing campaign deliveries

Deliveries can be created via the campaign dashboard, a campaign workflow or directly via the overview of deliveries.

When created from a campaign, deliveries will be linked to this campaign and consolidated at the campaign level.

Creating deliveries

To create a delivery linked to a campaign, click the Add a delivery link in the campaign dashboard.

The suggested configurations are suited to the different types of delivery: direct mail, email, mobile channels. Learn more.

Starting a delivery

Once all approvals have been granted, the delivery is ready to be started. The delivery procedure then depends on the type of delivery. For email or mobile channel deliveries, see Starting an online delivery, and for direct mail deliveries, see Starting an offline delivery.

Starting an online delivery

Once all approval requests have been granted, the delivery status changes to Pending confirmation and can be started by an operator. Where appropriate, the Adobe Campaign operator (or group of operators) appointed as reviewer to start the delivery is notified that a delivery is ready to be started.

NOTE

If a specific operator or group of operators is designated for starting a delivery in the delivery’s properties, you can also allow the operator in charge of the delivery to confirm the send. To do this, activate the NMS_ActivateOwnerConfirmation option by entering 1 as the value. The options are managed from the Administration > Platform > Options node in the Adobe Campaign explorer.

To deactivate this option, enter 0 as the value. The send confirmation process will then function as default: only the operator or group of operators designated for the send in the delivery properties (or an administrator) will be able to confirm and carry out the send.

The information also appears on the campaign dashboard. The Confirm delivery link lets you start the delivery.

A confirmation message lets you secure this action.

Starting an offline delivery

Once all approvals have been granted, the delivery status changes to Pending extraction. The extraction files are created via a special workflow which, in a default configuration, starts automatically when a direct mail delivery is pending extraction. When a process is in progress, it is displayed in the dashboard and can be edited via its link.

NOTE

The technical workflows related to the Campaign package are presented in List of technical workflows.

Step 1 - File approval

Once the extraction workflow has been successfully executed, the extraction file must be approved (provided that extraction file approval was selected in the delivery settings).

For more on this, refer to Approving an extraction file.

Step 2 - Approval of the message to the service provider

Once the extraction file is approved, you can generate the proof of the router notification e-mail. This e-mail message is constructed based on a delivery template. It must be approved.

NOTE

This step is only available if the sending and approval of proofs was enabled in the approvals window.

Click the Send a proof button to create the proofs.

The proof target must be defined beforehand.

You can create as many proofs as necessary. These are accessed via the Direct mail… link of the delivery detail.
The delivery status changes to To submit. Click the Submit proofs button to start the approval process.
The delivery status changes to Proof to validate and a button lets you accept or reject approval.

You can either accept or reject this approval, or return to the extraction step.
The extraction file is sent to the router and the delivery is finished.

Calculation of costs and stocks

The file extraction launches two operations: budget calculation and stock calculation. The budget entries are updated.

The Budget tab lets you manage the budgets for the campaign. The total of the cost entries is shown in the Calculates cost field of the campaign’s main tab and the program it belongs to. The amounts are also reflected in the campaign budget.

The real cost will eventually be calculated from information supplied by the router. Only messages actually sent are invoiced.
Stocks are defined in the Administration > Campaign management > Stocks node of the tree, and cost structures in the Administration > Campaign management > Service providers node.

Stock lines are visible in the stock section. To define the initial stock, open a stock line. The stock is decremented each time a delivery takes place. You can define an alert level and notifications.

NOTE

For further information about cost calculations and stock management, see Providers, stocks and budgets.

Managing associated documents

You can associate various documents with a campaign: report, photo, web page, diagram, etc. These documents can be in any format (Microsoft Word, PowerPoint, PNG, JPG, Acrobat PDF, etc). Learn how to link documents with a campaign in this section.

IMPORTANT

This mode is reserved for small documents.

In a campaign you can also refer to other items, such as promotional coupons, special offers relating to a specific branch or store, etc. When these elements are included in an outline, they can be associated with a direct mail delivery. Learn more.

NOTE

If you are using MRM, you can also manage a library of marketing resources that are available for several participants for collaborative work. See Managing marketing resources.

Adding documents

Documents can be associated at the campaign level (contextual documents) or the program level (general documents).

The Documents tab contains:

The list of all documents required for the content (template, images, etc.) that can be downloaded locally by Adobe Campaign operators with suitable rights,
Documents containing information for the router, if any.

The documents are linked to the program or the campaign via the Edit > Documents tab.

You can also add a document to a campaign via the link offered in its dashboard.

Click the Details icon to view the content of a file and to add information:

In the dashboard, documents associated with the campaign are grouped in the Document(s) section, as in the following example:

They can also be edited and modified from this view.

Associating and structuring resources linked via a delivery outline

NOTE

Delivery outlines are exclusively used in the context of direct mail campaigns.

A delivery outline denotes a structured set of elements (documents, branches/stores, promotional coupons, etc.) created in the company and for a particular campaign.

These elements are grouped in delivery outlines, and a particular delivery outline will be associated with a delivery; it will be referenced in the extraction file sent to the service provider in order to be attached to the delivery. For example, you can create a delivery outline that refers to a branch and the marketing brochures it uses.

For a campaign, delivery outlines let you structure external elements to be associated with the delivery according to certain criteria: related branch, promotional offer granted, invitation to a local event, etc.

Creating an outline

To create an outline, click the Delivery outlines sub-tab in the Edit > Documents tab of the concerned campaign.

NOTE

If this tab is not present, then this feature is not available for this campaign. Refer to the campaign template configuration.

For more on this, refer to Campaign templates.

Next, click Add a delivery outline and create the hierarchy of outlines for the campaign:

Right-click the root of the tree and select New > Delivery outlines.
Right-click the outline you have just created and select New > Item or New > Personalization fields.

An outline can contain items and personalization fields, resources and offers:

Items can be physical documents, for example, which are referenced and described here and will be attached to the delivery.
Personalization fields enable you to create personalization elements related to deliveries rather than recipients. It is thus possible to create values to be used in deliveries for a specific target (welcome offer, a discount, etc.) They are created in Adobe Campaign and imported into the outline via the Import personalization fields… link.

They can also be created directly in the outline by clicking the Add icon to the right of the list zone.
The resources are marketing resources generated in the marketing resource dashboard accessed via the Resources link of the Campaigns tab.

NOTE

For more on marketing resources, refer to Managing marketing resources.

Selecting an outline

For each delivery, you can select the outline to associate from the section reserved for the extraction outline, as in the following example:

The selected outline is then displayed in the lower section of the window. It can be edited using the icon to the right of the field or altered using the drop-down list:

The Summary tab of the delivery also displays this information:

Extraction result

In the file extracted and sent to the service provider, the name of the outline and, where appropriate, its characteristics (cost, description, etc.) are added to the content according to the information in the export template associated with the service provider.

In the following example, the label, estimated cost, and description of the outline associated with the delivery will be added to the extraction file.

The export model must be associated with the service provider selected for the delivery concerned. See Creating service providers and their cost structures.

NOTE

For more on exports, refer to the Getting Started section.