Adobe Experience League

Publishing on Twitter

Publishing on your Twitter accounts

Once configuration is complete, Social Marketing lets you send tweets to your Twitter accounts.

Limitations

The following limitations are constraints which are inherent to Twitter.

The message may not exceed 140 characters.
HTML format isn’t supported.

Creating the delivery

Create a new delivery based on the Tweet (twitter) delivery template.

Selecting the main target

Select the account(s) which you want to send tweets to.

Click the To link.
Click the Add button.
Select A Twitter account.
In the Folder field, select the service folder which contains the Twitter account. Then select the Twitter account which you want to send your tweet to.

Selecting the target of the proof

The Target of the proofs tab lets you define the Twitter account to use for test deliveries before the final delivery. We therefore recommend that you create a private Twitter account dedicated to sending proofs. For more on how to create a private Twitter account, refer to Creating a test account on Twitter. The steps for selecting the proof target are the same as for selecting the main target. Refer to Creating a test account on Twitter.

NOTE

If you are using the same Twitter test account for all your deliveries, you can save the proof target in the Tweet delivery template, accessed via the Resources > Templates > Delivery templates node. The proof target will then be entered by default for each new delivery.

Defining the message content

Type the content of your tweet in the Content tab.

Viewing the preview

The Preview tab lets you view a rendering of the tweet.

Click the Preview tab.
Click the Test personalization drop-down menu and select Service.
In the Folder field, select the service folder which contains your Twitter account.
Choose the Twitter account which you want to test the preview with.

NOTE

The preview may differ slightly from the final tweet. We highly recommend sending a proof before final delivery to view an exact rendering of the tweet. Refer to Sending the proof.

Configuring tracking

Tracking can be viewed in the delivery reports and in the Edit > Tracking tab of the delivery and the service.

Tracking configuration is the same as for an email delivery. For more on this, refer to this section.

NOTE

In the Tweet delivery template, tracking is enabled by default.

IMPORTANT

We can’t tell the difference between robots who analyze tweets and users who are actually clicking.

Sending the proof

We highly recommend sending a proof of your publication before the final delivery to get an exact rendering of the publication on a private Twitter test page. For more on creating a private Twitter account, refer to Creating a test account on Twitter. The steps for selecting the proof target are detailed in Selecting the target of the proof.

Proof delivery is identical to email deliveries. Refer to this section.

Sending the message

Once the content is approved, click the Send button.
Select Deliver as soon as possible and click the Analyze button.

NOTE

The Postpone the delivery option lets you postpone delivery to a later date.
Once the analysis is finished, check the result.
Click Confirm delivery, then click Yes.

Sending direct messages to subscribers

Operating principle

The Synchronize Twitter accounts workflow (refer to Synchronizing Twitter accounts) recovers the list of Twitter subscribers so that you can send them direct messages. The recovered followers are stored in a specific table: the visitors table. To display the list of Twitter followers, go to the Profiles and Targets > Visitors node.

IMPORTANT

In order for the workflow to recover the list of Twitter followers, the Synchronize Twitter accounts box must be checked in the Edit screen of the service linked to the account. For more on this, refer to: Delegating write access to Adobe Campaign.

For each follower, Adobe Campaign recovers the following information:

Origin: name of the social network (Twitter in this case)
External ID: user identifier
User name: account name of the user
Full name: name of the user
Language: user language
Number of friends: number of followers
Time zone: user time zone
Verified: this field indicates whether the user has a verified Twitter account

Limitations

The following limitations are constraints which are inherent to Twitter.

The message may not exceed 140 characters.
HTML is not supported.
You cannot send more than 250 direct messages per day. To avoid exceeding this threshold, you can deliver in several waves. Deliveries in waves are configured like email deliveries. For more on this, refer to this section.

Creating the delivery

Create a new delivery based on the Tweet (Direct Message) delivery template.

Selecting the main target

Select the followers whom you want to send your direct message to.

Click the To link.
Click the Add button.
Select a type of targeting.
- Select Twitter subscribers to send a direct message to all account followers.
  
  IMPORTANT
  
  You cannot send more than 250 messages per day. If your Twitter account has more than 250 followers, we highly recommend delivering in waves. This involves the same process as email deliveries. Refer to this section.
- Select Filter conditions to define a query and view its result. This option is the same as for email deliveries. Refer to this section for more information.

Selecting the target of the proof

The Target of the proofs tab lets you select the follower who will receive the proof of your direct message. The selection process is the same as for the main target. Refer to Selecting the main target.

NOTE

If you want to send all your direct message proofs to the same Twitter follower, you can save the proof target in the Tweet (Direct Message) delivery template, accessed via the Resources > Templates > Delivery templates node. The proof target will then be entered by default for each new delivery.

Defining message content

Enter the content of the tweet in the Content tab.

Personalization fields can be used the same way as for email deliveries, for instance to add the follower’s name in the body of the message. Content personalization is detailed in this section.