Once configuration is complete, Social Marketing lets you send tweets to your Twitter accounts.
The following limitations are constraints which are inherent to Twitter.
Create a new delivery based on the Tweet (twitter) delivery template.
Select the account(s) which you want to send tweets to.
Click the To link.
Click the Add button.
Select A Twitter account.
In the Folder field, select the service folder which contains the Twitter account. Then select the Twitter account which you want to send your tweet to.
The Target of the proofs tab lets you define the Twitter account to use for test deliveries before the final delivery. We therefore recommend that you create a private Twitter account dedicated to sending proofs. For more on how to create a private Twitter account, refer to this section. The steps for selecting the proof target are the same as for selecting the main target. Refer to this section.
If you are using the same Twitter test account for all your deliveries, you can save the proof target in the Tweet delivery template, accessed via the Resources > Templates > Delivery templates node. The proof target will then be entered by default for each new delivery.
Type the content of your tweet in the Content tab.
The Preview tab lets you view a rendering of the tweet.
The preview may differ slightly from the final tweet. We highly recommend sending a proof before final delivery to view an exact rendering of the tweet. Refer to this section.
Tracking can be viewed in the delivery reports and in the Edit > Tracking tab of the delivery and the service.
Tracking configuration is the same as for an email delivery. For more on this, refer to this section.
In the Tweet delivery template, tracking is enabled by default.
We can’t tell the difference between robots who analyze tweets and users who are actually clicking.
We highly recommend sending a proof of your publication before the final delivery to get an exact rendering of the publication on a private Twitter test page. For more on creating a private Twitter account, refer to this section. The steps for selecting the proof target are detailed in this section.
Proof delivery is identical to email deliveries. Refer to this section.
Once the content is approved, click the Send button.
Select Deliver as soon as possible and click the Analyze button.
The Postpone the delivery option lets you postpone delivery to a later date.
Once the analysis is finished, check the result.
Click Confirm delivery, then click Yes.
The Synchronize Twitter accounts workflow (refer to Learn more) recovers the list of Twitter subscribers so that you can send them direct messages. The recovered followers are stored in a specific table: the visitors table. To display the list of Twitter followers, go to the Profiles and Targets > Visitors node.
In order for the workflow to recover the list of Twitter followers, the Synchronize Twitter accounts box must be checked in the Edit screen of the service linked to the account. For more on this, refer to: Delegating write access to Adobe Campaign.
For each follower, Adobe Campaign recovers the following information:
The following limitations are constraints which are inherent to Twitter.
Create a new delivery based on the Tweet (Direct Message) delivery template.
Select the followers whom you want to send your direct message to.
Click the To link.
Click the Add button.
Select a type of targeting.
Select Twitter subscribers to send a direct message to all account followers.
You cannot send more than 250 messages per day. If your Twitter account has more than 250 followers, we highly recommend delivering in waves. This involves the same process as email deliveries. Refer to this section.
Select Filter conditions to define a query and view its result. This option is the same as for email deliveries. Refer to this section for more information.
The Target of the proofs tab lets you select the follower who will receive the proof of your direct message. The selection process is the same as for the main target. Refer to Selecting the main target.
If you want to send all your direct message proofs to the same Twitter follower, you can save the proof target in the Tweet (Direct Message) delivery template, accessed via the Resources > Templates > Delivery templates node. The proof target will then be entered by default for each new delivery.
Enter the content of the tweet in the Content tab.
Personalization fields can be used the same way as for email deliveries, for instance to add the follower’s name in the body of the message. Content personalization is detailed in this section.
The following steps are the same as for sending a tweet to a Twitter account. Refer to Publishing on your Twitter accounts.