Tracking

Social Marketing provides reports which enable you to measure the reactivity rate of Facebook and Twitter deliveries and to analyze the acquisition of Facebook profiles. The following reports are available:

  • The Reactivity rate report, available via the Summary tab of a Facebook or Twitter delivery.

  • The Reactivity rate report, available via the Dashboard tab of a Twitter or Facebook service.

  • The Fan acquisition report, available via the Dashboard tab of a Facebook service.

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