Triggers is an integration between Adobe Campaign and Adobe Analytics using the pipeline. The pipeline retrieves users’ actions or triggers from your website. A cart abandonment is an example of trigger. Triggers are processed in Adobe Campaign to send emails in near real time.
This capability is not available out of the box as part of the product. For this implementation, you first need to open a ticket with Adobe Support. You will then be able to follow the steps detailed in this page.
Triggers run marketing actions within a short range of time following a user’s action. The typical response time is less than one hour.
It allows for more agile integrations since the configuration is minimal and a third party is not involved.
It also supports high volumes of traffic without impacting the performance of marketing activities. As an example, the integration can process a million triggers per hour.
Discover how to create an Experience Cloud trigger and identify, define, and monitor critical consumer behaviors.
The pipelined process is always running on the Adobe Campaign marketing server. It connects to the pipeline, retrieves the events, and processes them immediately.
The pipelined process logs in to the Experience Cloud using an authentication service and sends a private key. The authentication service returns a token. The token is used to authenticate when retrieving the events.
For more information on authentication, refer to this page.