Campaign v7 documentation
Latest updates
Release Notes
- Get started with upgrades
- Latest release
- Previous releases
  - Gold Standard
  - 2021
- Deprecated features
- Compatibility matrix
Get started
- Start with Adobe Campaign
- Privacy
- Profile management
- Import and export data
- Filter data
- Create queries
- Permissions
- Data packages and enumerations
  - Data packages
  - Enumerations
- Connectors
Create and send messages
- Get started with messages
- Key steps when creating a delivery
- Send emails
- Send SMS
- Send LINE messages
- Send push notifications
- Send direct mail
- Use delivery templates
- Personalize deliveries
- Use seed addresses
- A/B testing
- Services and subscriptions
- Monitor deliveries
- Track messages
- Deliverability management
- Content management module
Orchestrate marketing campaigns
- About marketing campaigns
  - Design marketing campaigns
  - Access marketing campaigns
- Orchestrate campaigns
- Campaign optimization
Marketing Resource Management
- About marketing resource management
- Create and manage tasks
- Control costs
- Manage marketing resources
- Discussion forums
Distributed marketing
- About distributed marketing
- Create a local campaign
- Create a collaborative campaign
- Publish the campaign package
- Access campaigns
- Track a campaign
- Use cases
Response manager
- Get started with response manager
- Configuration
- Hypothesis templates
- Create hypotheses
- Hypothesis tracking
Design and share reports
- Get started with reporting
  - Reporting tools
  - Best practices for reporting
- Access built-in reports
  - About built-in reports
  - List of reports
- Reports on deliveries
- Analyze populations
- Create new reports
- Design reports with cubes
Design web content
- Web applications
- Edit HTML content
- Web forms
Create online surveys
- Get started with surveys
- Key steps to create a survey
- Design a survey
- Manage answers
- Publish, track and use collected data
- Configure surveys
- Use case: create a referral form
- Use case: display report on answers to an online survey
Integrate with Adobe Experience Cloud
- About Campaign integrations
- Audience sharing
- Asset sharing
- Adobe Experience Manager
- Adobe Target
- Adobe Experience Cloud Triggers
- Adobe Experience Platform Sources and Destinations
Automate with workflows
- Get started with workflows
- Execute a workflow
- Targeting activities
- Flow control activities
- Action activities
- Event activities
- Use cases
- Monitor workflows
- Advanced management
Manage Offers
- Get started with Interaction
- General operation
  - Implementation steps
  - Fundamental principles
- Manage environments
- Manage an offer catalog
- Offers simulation
- Deliver an offer
- Unitary interactions
- Track offers
  - Offer proposition history
  - Offer analysis report
- Advanced parameters
- Use case
Transactional Messaging
- Get started with transactional messaging
- Configure transactional messaging
- Message templates
- Transactional event processing
- Reports
- Use case
Integrate with social media
- About social marketing
Installation and configuration guide
- Architecture principles
  - General architecture
  - Hosting models
    - Campaign hosting models
    - Capability matrix
- Deployment types
- Security and privacy settings
- Install Campaign (on-premise)
- Deploy Campaign (on-premise)
- Configure Campaign
- Connect to Campaign
- Connect Campaign to external systems
  - Configure external accounts
  - Configure Federated Data Access
- Appendices
Monitoring guide
- Introduction
- Production procedures
- Data processing
- Update Adobe Campaign
- Database maintenance
- Troubleshooting
Developers guide
- Data model
- Schema Reference
  - About schema reference
  - Schema structure
  - Database mapping
  - Elements and attributes
    - Introduction
    - Attribute
    - Compute string
    - Condition
    - DB index
    - Element
    - Enumeration
    - Help
    - Join
    - Key
    - Keyfield
    - Method
    - Methods
    - Param
    - Parameters
    - SrcSchema
    - Sysfilter
    - Value
- Editing schemas
- Input forms
- API
- Navigation hierarchy
  - Configure the Explorer hierarchy
  - Edit the Explorer hierarchy
- Use a custom recipient table
- Setting up web tracking
Technotes
- Hardware sizing recommendations
- Upgrades and compatibility
- Emails and push notifications
- Migration to Adobe Managed Services
  - Migration to Public Cloud
  - FAQ
Campaign Control Panel

v7 v8

Tutorials

Step-by-step guides

Get started with Adobe Campaign by consulting our intuitive step-by-step guides.

Privacy management: discover what Adobe Campaign Classic provides to help you with your Privacy compliance when using our service.
Integrating dynamic content in an email: discover the basics to get started with the integration between Campaign Classic and Target Standard.
Managing deliverability: learn about the concepts and best practices related to deliverability as well as the tools offered by Adobe Campaign Classic to optimize sending your deliveries.
Delivery best practices: learn about the best practices related to delivery design and sending with Adobe Campaign Classic.
Performing a build upgrade: this guide presents you the key steps and best practices to perform a build upgrade with Campaign Classic.
Security configuration checklist: discover key elements to check regarding security configuration and hardening for on-premise deployment

Learn more about Adobe Campaign by checking the following use cases and examples:

Creating a filter on the email format of subscribers: learn how to create a filter to sort newsletter subscriptions based on recipient email format.
Create a subscription form with double opt-in: learn how to send a subscription confirmation request to create a double opt-in to make sure that the recipient subscribed intentionally.
Creating an email delivery: learn how to create an email delivery using the Digital Content Editor.
Creating overviews: create overview-type Web applications to display all the Web applications in your database.
Workflow use cases: discover through these use cases different ways to use workflows.

Self-help

In addition to product documentation, you can access Campaign self-help resources listed below.

Tutorial videos

Discover Adobe Campaign’s main features in video. Learn more

Training sessions and videos

Besides these short and detailed videos, you can find training courses and watch feature presentation videos on Adobe.com.

Experience League Courses

You can also visit the Recommended Courses for Adobe Campaign Classic: courses are expertly curated collections of lessons that quickly help you gain skills and knowledge.

Business.Adobe.com resources

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