Learn how to perform testing and validation steps before sending messages within Adobe Campaign.
The delivery analysis is the phase during which the target population is calculated and the delivery content prepared. Once it is complete, the delivery is ready to send. Consult logs to make sure everything is correct.
Adobe highly recommends creating proof messages to test your delivery on an approval group before sending it to the main target. You can then validate message content, personalization and delivery parameters.
Seed addresses are used to target recipients who do not match the defined target criteria. These recipients are added to the target: they can be imported or created directly in the delivery or the campaign. For direct mail deliveries, they are added during extraction and mixed in the output document.
This has the following benefits:
To detect possible errors in message configuration, Adobe highly recommend setting up a delivery validation cycle. Make sure content is approved as often as necessary by sending proofs to test recipients. A proof should be sent each time a change is made, to approve content.
To avoid conflicts between campaigns, Adobe Campaign can test various combinations by applying specific constraint rules. This guarantees that the messages sent best meet the needs and expectations of customers, in keeping with company communication policies.
Learn how to send messages in various channels with Adobe Campaign.
Before sending a delivery to a large population, you can configure waves to divide messages into several batches and balance the load.
Once the email delivery is created and validated, you can send it. You can decide to send the email to the main target immediately or schedule a delivery for a later date. If needed, before that, you can also estimate the target population.
You can defer the delivery of messages in order to schedule the delivery or to manage sales pressure and avoid over-soliciting a population.
With Campaign Classic, you can add personalized attachments to your emails.
Once your messages are sent, learn how to track and measure their impact with Adobe Campaign.
For each delivery, you can track the reception of messages and the activation of the links inserted in the message content. This lets you track the behavior of recipients following the delivery actions which they were targeted by.
For each URL of the message, you can choose whether or not to activate tracking, change the link label, group links by categories for reporting purpose for example.
Click here to learn more about how to track your messages in Campaign Classic.
Learn how to track your deliveries and understand the recipients’ behaviour from this page.
Adobe Campaign comes with a set of reports to monitor your deliveries and track your messages.
Adobe Campaign manages a list of quarantined addresses. Recipients whose address is quarantined are excluded by default during delivery analysis, and will not be targeted. An email address can be quarantined, for example, when the mailbox is full or if the address does not exist.