Web tracking tag: definition

A web tracking tag is simply a URL constructed with the appropriate parameters, sent to the redirection server via an HTTP query.

Format of the data to be sent

The format of a web-tracking URL is as follows: https://<name_of_redirection_server>:<port>/r/<random_number>?<parameters>

NOTE

The random number added to the URL avoids problems caused by browsers caching web pages.

The following table gives a list of special parameters supported by the redirection server.

Name Type Description

ID

Session cookie

Delivery identifier and recipient identifier.

uuid230

Permanent cookie

Recipient identifier (useful if session cookie is absent).

tagid

URL parameter

Identifier of tracked web page: this is the only mandatory parameter.

jobid

URL parameter

Delivery identifier to be used if there is no session cookie. This value is to be expressed in hexadecimal.

rcpid

URL parameter

Parameter used to identify the internet user. The format of this parameter is "name=value", where the name is a field of the recipient schema. This parameter takes priority over the identifier contained in the session cookie.

A few web tracking URLs

  • Visit to a ‘home’ identifier page

    https://myserver.adobe.com/r/9862?tagid=home

  • Collecting business volume data

    https://myserver.adobe.com/r/4567?tagid=command&amount=100&article=2l

  • Specifying a field to find the recipient

    https://myserver.adobe.com/r/2353?tagid=home&rcpid=saccount%3D10

    A recipient whose account number is 10 is sent to the home page.

  • Using a default delivery

    https://myserver.adobe.com/r/2456?tagid=home&jobid=e6

    A recipient is sent to the home page. This information will be stored in the delivery with identifier 230 (e6 in database 16) unless a session cookie containing a delivery identifier is sent with this query.

NOTE

All values sent to the redirection server via URL parameters must be URL encoded. In the examples given, note that the characters ‘=’ and ‘|’ are encoded as ‘%3D’ and ‘%7C’ respectively.

Data transmission methods

The following methods are possible:

  • Inserting the URL in the “src” attribute of an HTML <img> tag incorporated in the web page you wish to track.
  • Direct call to the redirection server when the web page you wish to track is generated.

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