A web tracking tag is simply a URL constructed with the appropriate parameters, sent to the redirection server via an HTTP query.
The format of a web-tracking URL is as follows: https://<name_of_redirection_server>
:<port>
/r/<random_number>
?<parameters>
The random number added to the URL avoids problems caused by browsers caching web pages.
The following table gives a list of special parameters supported by the redirection server.
Name | Type | Description |
---|---|---|
ID |
Session cookie |
Delivery identifier and recipient identifier. |
uuid230 |
Permanent cookie |
Recipient identifier (useful if session cookie is absent). |
tagid |
URL parameter |
Identifier of tracked web page: this is the only mandatory parameter. |
jobid |
URL parameter |
Delivery identifier to be used if there is no session cookie. This value is to be expressed in hexadecimal. |
rcpid |
URL parameter |
Parameter used to identify the internet user. The format of this parameter is "name=value", where the name is a field of the recipient schema. This parameter takes priority over the identifier contained in the session cookie. |
A few web tracking URLs
Visit to a ‘home’ identifier page
https://myserver.adobe.com/r/9862?tagid=home
Collecting business volume data
https://myserver.adobe.com/r/4567?tagid=command&amount=100&article=2l
Specifying a field to find the recipient
https://myserver.adobe.com/r/2353?tagid=home&rcpid=saccount%3D10
A recipient whose account number is 10 is sent to the home page.
Using a default delivery
https://myserver.adobe.com/r/2456?tagid=home&jobid=e6
A recipient is sent to the home page. This information will be stored in the delivery with identifier 230 (e6 in database 16) unless a session cookie containing a delivery identifier is sent with this query.
All values sent to the redirection server via URL parameters must be URL encoded. In the examples given, note that the characters ‘=’ and ‘|’ are encoded as ‘%3D’ and ‘%7C’ respectively.
The following methods are possible:
<img>
tag incorporated in the web page you wish to track.