Campaign v7 documentation
Latest updates
Release Notes
- Get started with upgrades
- Latest release
- Previous releases
  - Gold Standard
  - 2021
- Deprecated features
- Compatibility matrix
Get started
- Start with Adobe Campaign
- Privacy
- Profile management
- Import and export data
- Filter data
- Create queries
- Permissions
- Data packages and enumerations
  - Data packages
  - Enumerations
- Connectors
Create and send messages
- Get started with messages
- Key steps when creating a delivery
- Send emails
- Send SMS
- Send LINE messages
- Send push notifications
- Send direct mail
- Use delivery templates
- Personalize deliveries
- Use seed addresses
- A/B testing
- Services and subscriptions
- Monitor deliveries
- Track messages
- Deliverability management
- Content management module
Orchestrate marketing campaigns
- About marketing campaigns
  - Design marketing campaigns
  - Access marketing campaigns
- Orchestrate campaigns
- Campaign optimization
Marketing Resource Management
- About marketing resource management
- Create and manage tasks
- Control costs
- Manage marketing resources
- Discussion forums
Distributed marketing
- About distributed marketing
- Create a local campaign
- Create a collaborative campaign
- Publish the campaign package
- Access campaigns
- Track a campaign
- Use cases
Response manager
- Get started with response manager
- Configuration
- Hypothesis templates
- Create hypotheses
- Hypothesis tracking
Design and share reports
- Get started with reporting
  - Reporting tools
  - Best practices for reporting
- Access built-in reports
  - About built-in reports
  - List of reports
- Reports on deliveries
- Analyze populations
- Create new reports
- Design reports with cubes
Design web content
- Web applications
- Edit HTML content
- Web forms
Create online surveys
- Get started with surveys
- Key steps to create a survey
- Design a survey
- Manage answers
- Publish, track and use collected data
- Configure surveys
- Use case: create a referral form
- Use case: display report on answers to an online survey
Integrate with Adobe Experience Cloud
- About Campaign integrations
- Audience sharing
- Asset sharing
- Adobe Experience Manager
- Adobe Target
- Adobe Experience Cloud Triggers
- Adobe Experience Platform Sources and Destinations
Automate with workflows
- Get started with workflows
- Execute a workflow
- Targeting activities
- Flow control activities
- Action activities
- Event activities
- Use cases
- Monitor workflows
- Advanced management
Manage Offers
- Get started with Interaction
- General operation
  - Implementation steps
  - Fundamental principles
- Manage environments
- Manage an offer catalog
- Offers simulation
- Deliver an offer
- Unitary interactions
- Track offers
  - Offer proposition history
  - Offer analysis report
- Advanced parameters
- Use case
Transactional Messaging
- Get started with transactional messaging
- Configure transactional messaging
- Message templates
- Transactional event processing
- Reports
- Use case
Integrate with social media
- About social marketing
Installation and configuration guide
- Architecture principles
  - General architecture
  - Hosting models
    - Campaign hosting models
    - Capability matrix
- Deployment types
- Security and privacy settings
- Install Campaign (on-premise)
- Deploy Campaign (on-premise)
- Configure Campaign
- Connect to Campaign
- Connect Campaign to external systems
  - Configure external accounts
  - Configure Federated Data Access
- Appendices
Monitoring guide
- Introduction
- Production procedures
- Data processing
- Update Adobe Campaign
- Database maintenance
- Troubleshooting
Developers guide
- Data model
- Schema Reference
  - About schema reference
  - Schema structure
  - Database mapping
  - Elements and attributes
    - Introduction
    - Attribute
    - Compute string
    - Condition
    - DB index
    - Element
    - Enumeration
    - Help
    - Join
    - Key
    - Keyfield
    - Method
    - Methods
    - Param
    - Parameters
    - SrcSchema
    - Sysfilter
    - Value
- Editing schemas
- Input forms
- API
- Navigation hierarchy
  - Configure the Explorer hierarchy
  - Edit the Explorer hierarchy
- Use a custom recipient table
- Setting up web tracking
Technotes
- Hardware sizing recommendations
- Upgrades and compatibility
- Emails and push notifications
- Migration to Adobe Managed Services
  - Migration to Public Cloud
  - FAQ
Campaign Control Panel

Collecting all visits

The web tracking module supplied by Adobe Campaign lets you collect the visits to certain pages of the site performed by a recipient in the context of site tracking following a click in a message.

You can, however, configure your platform so that it collects all visits to pages with a web tracking tag by a user known to the platform.

A user known to the platform is a recipient who has already been targeted by a delivery and who has clicked in a received message at least once. A permanent cookie is used to identify this recipient.

IMPORTANT

The Adobe Campaign platform is not intended for use as a website tracking tool beyond the context of visiting the site following a click in a message. When this option is enabled, it can cause very high use of resources on the machines hosting your servers (redirection, application, and database). You are advised to ensure that your hardware architecture can support this load, and to avoid placing web tracking tags in the most frequently visited pages, such as the home page.

Server configuration

The servers are configured by overloading certain elements of the serverConf.xml file. These files are saved in the conf subdirectory of the Adobe Campaign installation directory.

Redirection server

For the redirection server, set the trackWebVisitors attribute of the redirection element to true.

<redirection P3PCompactPolicy="CAO DSP COR CURa DEVa TAIa OUR BUS IND UNI COM NAV"
databaseId="" defLogCount="30" expirationURL="" maxJobsInCache="100"
startRedirection="true" startRedirectionInModule="true" trackWebVisitors="true"
trackingPassword=""

Configuring a default matching campaign

To view tracking information via your client console, you must:

Create a dummy delivery (the delivery mapping must be identical to the mapping of the target schema),
Enter the internal name of this delivery in the NmsTracking_WebTrackingDelivery option.

All site tracking information not directly subsequent to a click in an email can be viewed in the dummy delivery created.